Early book reviews are coming in: there are two five star reviews up on amazon, as well as some high praise from Duffbert’s Random Musings and LeadingBlog Now.

Occasionally I run across a book that puts into words my general and ill-defined feelings on a particular subject. And this is one of them… The Myths Of Innovation by Scott Berkun. He captures perfectly the difference between what we’ve been led to believe about innovation as opposed to how it actually works. And on top of that, it’s a fun read…

– Duffbert’s Random Musings

In his excellent highly and readable discussion of innovation he explains the truth behind our popular ideas and misconceptions about innovation.

– LeadingBlog

Check out the Sample chapter, 10 minute video or buy the book now from amazon.com.