Knowing and doing are not the same thing. This is obvious, but the obviousness doesn’t prevent us from falling victim to the assumption they are the same. We think once we know something we will always remember or be able to apply that knowledge, but this is definitely not true.

If you think about your bad habits and disappointments, from eating too much ice cream (despite a commitment to lose weight) to getting angry when your goofy dog chews on your laptop (it’s no surprise dogs chew on things), knowledge of these behaviors and a desire to eliminate them may have negligible impact on changing your behavior. Our biological and emotional responses are wired deep within us, and mere thinking differently may have little effect towards behaving differently.

There are many books today about something called cognitive bias. These are documented blind spots in how our minds work, including things like confirmation bias, or the habit we all have of finding one piece of data that fits our theory and then claiming with certainty that the theory is universally true. A wise person would look for data that both supports and rejects a theory as there is often both, which forces thinking about how to improve the theory so it fits the world better (instead of only fitting their private biases).

A meta kind of cognitive bias is faith that knowledge of cognitive biases reduces your likelihood for having those biases. Since most cognitive biases are a side effect of how our brains function, awareness of them is often not enough to change our behavior. But we like to pretend it is. “Oh, I know about cognitive biases, so I’m immune to them now” is a fallacy. As G.I. Joe said, knowing is half the battle. The other half is often the harder one.

Generally we think because we know a platitude we know how to practice it. “Treat others as you would want to be treated” seems simple enough, but as soon as we are stuck in traffic or having a bad day, that platitude goes out the window.

Common Sense is not Common Practice.  Knowing is not the same as Doing. It can take months of effort to train yourself new habits for your behavior, work that no amount of knowledge can replace. Sometimes all we can hope to do is improve our humility, as avoiding mistakes and failures completely is beyond us.

Also see: Why it’s ok to be obvious.

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10 Responses to “Why common sense is not common practice”

  1. Greg Linster |

    Nice post! I too have noticed that many people read books like Dan Ariely’s Predictably Irrational and then think that this knowledge will help make them more rational without any practice. I’ve also noticed that most people are fond of pointing out biases in others, but not in themselves (myself included).

    How do you think the concept of “wisdom” relates to this post?

    Reply
    • Scott Berkun |

      Good point about the pop psychology books – perhaps thats part of why they’re so popular. They let us think we are now better than other people because we are *aware* of these behaviors, while letting us pretend our own behaviors have magically changed.

      Self knowledge is hard to come by and that’s at the core of this thread. The Greeks would say all wisdom comes from self-knowledge (at least some of them would say that), and things like cognitive bias only provide self knowledge if we regularly use those biases as tools for sorting our what we do and why. But you can’t force someone to examine their own behavior in a book (or perhaps at all).

      Reply
      • Per Rosing Mogensen |

        I think Gene Bellinger has a good framework for how data, information, knowledge, understanding and wisdom relate to each other:

        1. Data = Symbols.
        2. Information = data that are processed to be useful.
        3. Knowledge = application of data an information.
        4. Understanding = appreciation of “why” so knowledge can be adaptive and used to build new knowledge.
        5. Wisdom = evaluated understanding.

        The full explanation can be found here:
        http://www.systems-thinking.org/dikw/dikw.htm

        So, I would say the pointing out behavior we all have is probably because we are at the information or perhaps the knowledge level, we see it when it’s in front of us, but we don’t really understand what its purpose is. So we attempt to quick fix the “problem”.

        I would say wisdom enters the scene when we stop looking for the quick fix localized solutions and start thinking in “global” terms of how our own thinking processes evolved throughout our lives, and relate it to how this happens for others.
        Then we will naturally seek to really understand our own and others biases, rather than judge them, in order to improve our understanding in general, as well as to be able to evaluate whether the purpose as well as immediate effect of the bias fits with our own goals.

        Reply
  2. Per Rosing Mogensen |

    I’d say what we know is only useful if we are aware of the knowledge at the right time, but unfortunately we often miss those moments due to cognitive “energy saving” functions, such as attentional blink, functional fixedness and the focus illusion.

    This is just a natural limitation of how our brains work, but the really sad part is when people don’t realize you can train yourself to reduce the effect of these, just like you can exercise regularly to improve your physical reaction speed, resilience and flexibility.

    Despite a lot of recent neuroscience research showing that the brain can in fact improve attention, awareness, and many other aspects that would allow us to increase our chances of focusing on the right knowledge in a given situation, it seems to me that most people still believe that it all comes down to tenacious predispositions that only specially talented individuals can hope to posses.

    Like in the physical exercise case we won’t all be super athletes, but I’m sure most people who regularly exercise say it makes quite a big difference.

    Reply
  3. Sean Crawford |

    I like your ending point about humility, as I see this as something that allows platitudes to sink in and be acted on. The story of my life is becoming more effective at various things the more I detach my ego with humbleness, a process that is still going on.

    Humility helps my sense of humour, which I sure need when, as you say, things are beyond me. The last thing I need is “a fragile male ego.”

    Here’s something I still chuckle over: My class wrote a mid term regarding “groups in meetings” and then some of us had to role play in front of the class. Ouch! Needless to say, we were not acting on what we had supposedly just learned. After yelling at us that we had “reverted to old behaviour patterns,” our teacher pointed out that he himself had changed –that change is not hopeless– because he kept an open mind and kept trying until the new knowledge sunk in.

    Reply
  4. vivek raykar |

    I have collected lot of psychology and neuroscience books in the hope that they will help me in self-improvement.But it is very tough to implement their recommendations.My brain overrides my intellect.In fact intellect is just absent when i am thick in the business of living.But still it helps to be aware of the mind science and philosophy.We can forgive ourselves and others for errors, mistakes and blunders committed by brain.Brain in history-totality knows better and pardons brain-in-present.

    Reply
  5. Leo Petipas |

    Isn’t there an Italian philosopher who originated this expression along with the converse?

    Reply
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