My latest article for Business Week is now up:

Stop trying to Reinvent the Wheel:

Right now, in meetings at corporations around the world, the wise are suffering. They are trapped in rooms where debate rages over how to solve a problem. The rub is that the problem has already been solved, just not by someone in the room—and solutions from outside are ignored. This is the disease known as “NIH,” or “Not Invented Here” syndrome, and it’s alive and well in 2010. Despite our many technological advancements in communication, none have eliminated this perennial waste of time. Why is this problem so hard to shake? Will we always be confronted with people who insist on reinventing wheels?

Read the full article here.