COMING IN MAY:
the book that explains good design to everyone

[PRE-ORDERS available now]

Everything we use, from our homes to our smartphones, from highways to hammers, was designed by someone. How did they decide what was good for the rest of us? What did they get right and where have they let us down? And what can we learn from the way these experts think that can help us make decisions in our own lives?

5 years in the making, Scott Berkun’s next book is almost here.  It’s fast, fun and compelling by design. With over 50 images and illustrations, it can be read in about two hours. 

This book teaches everyone:

  • What good design is and why it’s so important
  • To see how our lives are defined by designs, good and bad, made by others 
  • How to ask better questions of everything we buy, use and make

And it gives designers and makers:

  • A fun and fast way to explain what we do to coworkers and friends
  • A tool for making organizations more design mature
  • Stories to use to be a better ambassador for good design

Early praise and reviews:

“This fascinating book will help you see design everywhere and question why it works—or why it fails” – Ellen Lupton, curator of contemporary design at Cooper-Hewitt, Smithsonian Design Museum

“An invaluable, essential resource that demystifies and democratizes design for everyone who lives with it—which is to say, all of us.” – Khoi Vinh, Principal Designer at Adobe and Former Design Director of The New York Times

 “Design does indeed make the world, and Scott Berkun has written a highly readable book about this fact.” – Henry Petroski, author of Small Things Considered: Why There Is No Perfect Design

“Nobody’s better at explaining how the world really works than Scott Berkun.” – Jeffrey Zeldman, co-founder of A List Apart

“Everyone in the tech world knows that they need design, but few understand what it is and how it will help them succeed. Berkun illuminates both the problem and the solution. A brilliant book.” – Alan Cooper, Author of About Face and founder of Cooper Interaction Design

“Design not only makes the world we live in – it is all things worldly. Scott Berkun’s clear, concise and inspiring book makes a brilliant case for the ubiquity of design in all aspects of life on this planet.” – Steven Heller, co-chair SVA/NYC’s MFA DESIGN / DESIGNER as ENTREPRENEUR

You can pre-order print edition now on Amazon (digital and audiobook coming soon).

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