I’m speaking on innovation at the upcoming adaptive path conference MX-EAST, on October 21-23 near Philadelphia, PA. It’s a small, single track conference for people who lead designers or work at intersection of business and design. Here’s a summary:

As the business value of design becomes clearer, creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. MX East brings thought leaders from IDEO, Google, The New York Times, The Mayo Clinic, and many others, to show you what it takes to get great experiences out into the world.

As an experiment, I’ve been given my own personal promotion code (MXSB). If you use it when you register you’ll get the following bonuses:

• 15% off the registration price, including lodging (~$250 value).
• Personal gift – I will either: buy you dinner at the event, send you a signed copy of one of my books, or write a blog post on the topic of your choice.

Other speakers include Irene Au, Director of UX for Google, Khoi Vinh, Design Director for the New York Times, Mark Jones, Director at IDEO, and more.

Interested? Take this link to see the agenda and details.