Mysteries of book publishing, part 1

The transport of books from the publisher, to actual stores, is something of a mystery. It’s supposed to take 10-15 days for books to leave the publisher, make it to distributors, and to stores. But since these things move of trucks, in big skids, and spend time in various warehouses, or waiting to be stocked on shelves, there’s no specific dates for these things. Just ranges of time.

Today i dropped by the local Borders and asked about my book. They told me it wasn’t in yet, but they didn’t know why, since it’s official publication date was 4/25/2005. They said they’d ordered 20 copies, and she told me where they’d be shelved. Beyond that, she had no idea.

So here’s a favor I’m asking: if you don’t see the book, ask. The more folks that ask about the book, the more likely they’ll order some if they weren’t planning on it. The more folks that ask about a book and buy it, the more likely it is they’ll stock it, or put it somewhere others might find it.

Planning a book tour

Read half a dozen books about PR, marketing and book publicity. As expected there’s as many number of strategies on this as there are about writing books. Apparently it’s quite rare for publishers to pay for, or organize, tours. The economics do not work out – the $2000 or $3000 it might cost to bring an author somewhere need to be balanced out by $2k in increased sales because of the tour. Few authors are well known enough to draw many people to book signings or lectures… so authors tend to be on their own.

My plan: I’m a good public speaker and I like speaking, so lets try to get some speaking gigs together. I negotiated a date with the publisher (should they be able to help out), and send out mail to people I knew at various companies. Asked on my mailing list. Eventually built a list of 5 or 6 gigs – enough to warrant a 3 day trip down the coast to San Fransisco. My expenses are out of pocket, but so what. Buy the ticket, take the ride. Write a book, go talk to people about it. That’s what I’m telling myself. $600 isn’t much to pay to learn about how to do these things – I’ll have a clue for the next book about what the right approach to these things are.

It lives

Fed-Ex package came a few minutes ago – inside was… the book! No note or anything, just the book in all it’s paperback glory. Ran around the house, showed it to Max several dozen times (being a dog he didn’t quite understand, but joined in all the running around). I then did a secret writer dance and screamed a mighty woohoo! that probably scared the neighbors. It’s a good day.

London book update

To date, I’ve sent the book proposal to 13 publishers and editors. Current success rate: 0%.

This isn’t a bad number. There are tons of stories of 50, 100, 200 rejections before finding a publisher. Pirsig’s Zen and the art of Motorcycle maintaince had over 100 rejections. It’s such a speculative industry, with such high barriers, that these numbers are normal. I’m not giving up yet. In fact the larger the number of rejections I get before I get it published, the better the story I’ll have to tell :)

But for now I don’t plan on focusing on the London book until I have an interested publisher. There’s enough of a book there to land a deal – finishing the book won’t make a difference.

QC1 / QC2

Each of these QC reviews took an enormous amount of time. I sat down and read through the entire book on each one. No joke. I sat with red pen in hand, and read through everything. It’s the only way I can edit – I have to know what came before, reading it in order, and do it in big sittings. Otherwise I don’t have enough context to know what’s redundant with the last chapter or not.

It’s tough work – Like driving late at night when you’re tired, as soon as i get bored I have to snap out of it and focus – I’m the writer here. I’m the one that has to know what the hell he’s doing.

For QC2, effectively the 4th draft of the book, I spent as much time as possible cutting – crossing out sentences or entire paragraphs. The most effective editing is just ripping shit out. A clunky paragraph, or series of paragraphs is often best served by death. Just rip it out. No one will know what else I was going to say except for me – and in many cases they’re better off not knowing.

But it’s been brutal. I totally underestimated how much emotional energy the last 1/3rd of the book process would take.

The book index

Good day. Happy Day. Marlowe sent me the index for my book – MY BOOK HAS AN INDEX. SOME INDEXER SOMEWHERE RAN INDEXER SOFTWARE AND MADE THE INDEX FOR MY BOOK. Somehow this is one of those signifiers of the book’s real existence. Looking at the index it’s like seeing something from another planet – indexes come from books, and books are written by OTHER people. Totally wild and bizarre. I’m uplifted by the existence of an index.

Nothing is happening

Blah. Woke up this morning expecting some email from various people about various things – and there is nothing. Writing books seems to involve ridiculous amounts of waiting. Then it’s hurry up/why isn’t this done, followed by panic and rushing, and then…. more inexplicable waiting. That’s what book making seems to be – a long series of syncopated workings, panics, and waitings.

It’s one of those “gee, it’s lonely being solo” kinds of moments. I’ve been moping around for 10 minutes or so, but now I’m thinking that my success is probably dependent on how I handle these mope-worthy, pity-party moments when it seems like I don’t really exist outside of this room.

If I find my own energy and convert the mopeness into so vague kind of motivation, and work on things, I’ll feel better, will make progress, and will reduce the odds I’ll feel this way again tomorrow. So it’s a choice: indulge the pity, or convert it into some kind of useful action.

Slow, slow, slow

The revision and review process is slow. Molasses slow. It seems so trivial, all these little details with words and paragraphs, but the details matter. How can I not put in the time to get these little things right? It’s so tempting to just sign off on these things, or to push whoever at the publisher to do more – but my name is going to be on this thing. Even if it sucks, I want to feel like it sucks because of me, not because of what someone else did. It’d be my suckage.

This part – this reviewing and editing and revisioning is the work part – getting here was more dramatic and emotional. It was a charge. This. This is a war of attrition. Fighting bordom. And there’s an infinity of details that require attention.

From here to publication

Talked to Marlowe, my production editor. Here’s the roadmap:

We do copyediting in Word – revision marks. I get a bunch of chapters at a time, and approve changes / make edits. It’s a slow boring, tedious process. But at least I’m involved and Marlowe is cool.

Then we do QC1 – quality check 1. The book is printed, based on revisions, on regular paper. Figures are put in. Index appears. All sorts of other little things get done. I review QC1 and mark up changes/corrections on paper.

QC2 – same thing, only we’re really close.

Go to printer – the master template of the book goes to printer, and the rest is history.

The waiting

Somehow i expected when the draft finished, things would take off. Teams of copyeditors and illustrators would arrive, pick up my work and run with it.

NOT HOW IT WORKS.

As far as I can tell, I’m just one of many books that gets published. And for everyone that works at a publisher, each book is just a book. Not a life’s work. Not a special dream. Not a work of art or vision. It’s just one of 50 books that they’ll touch in a year.

So there’s no one waiting for my draft. My work is just one more in an endless series of books these folks will produce in their book publishing careers. Even if they love books, even if they love reading books, the nature of book production doesn’t give them much of a chance to express that love in the actual making of books.

So my draft is sitting around, waiting for the publishing process to be ready for it. I probably could have had another few weeks on the schedule, and it wouldn’t have impacted the publication process at *all*. I think like most industries, anything that arrives on 11/01/04, just before thanksgiving, doesn’t see the light of day until 01/05/05.

London revisited

With the PM book out of my hands, at least for now, I’m back to London. Rewrote the proposal – after the various (nearly 10) rejections, I’ve developed some new opinions on what the book is, and the new proposal reflects it.

Put a good sized dent into rewriting chapter 1 of the London book. Yay. More actual writing (not including editing and what not) than I’ve done in weeks.

The passing of Butch

Butch died a week ago today. I found him lying on the floor in the kitchen, still alive. His big eyes looking up at me. He was on his side, sprawled out like he just stopped to get a break. I came over to see how he was, and it was clear something was wrong. He couldn’t open his mouth, and he seemed weak and slow to respond. I sat with him, trying to comform him on the floor. He recovered for awhile, but while at the vet had a heart attack and we put him to sleep.

Butch was at my feet as much of this book was written. Good dog Butch – we’ll miss you.

Draft 2 – Chapter 4

Working on draft 2 – Currently on Chapter 4.

The problem with feedback on draft 1 is that I have no easy way to calibrate the feedback. Someone might be very annoyed at something I’ve written, but I can’t put that easily into a context of: their other feedback, what feedback they might have given if I’d actually done whatever they’re suggesting in the first place. So the frustrating thing is it’s hard to know where they’re scoring from. Is it a -1? -10? -100? Points?

Draft v2

Still not over the hump. Poking at it. Calling it names.

Had yoga class this morning. Was relaxing in the same way as tai-chi. Major bonus seems you get to lie on the floor all the time. Teacher is funny, but odd – odd in that “yoga dude” way. It seems all yoga men have that same kind of strange creepy posture – I don’t know why. Anyway, it’s me and a bunch of near middle aged women, twice a week for the next month

Finished Draft V1

First: Woohoo!

(big long pause)

Second: There is a big psychological hump on starting this second draft. Do I reread all the notes? Do I reread all of my chapters? Fuck. A big stinking heap of threads, all of which are worthy of attention, but none of which seems more important than others. I need to find a way to break it back down again to simple pieces. Haven’t found it yet. Currently choking on chapter 1. It wasn’t written in the same way as the others, and I find myself falling into the trap of grandstanding and trying to swing big right hands. First chapter should be a small number of well paced solid jabs, yes? Don’t know why my fingers seem to want to do something grand and swing for the stands. (And what’s with the boxing analogies, hmm?)

Chapter 12 & Charleston chews

Ha. Ha ha ha. I am on chapter 12. What would you be doing right now had you stayed at Microsoft? eh? I bet you wouldn’t have even read a book up to chapter twelve. Yet here I am. La de da. Woo hoo. Look at me.

For reasons I can not explain a persistent craving I’ve had for the last two months is for Charleston chews. Yes, that’s right. The original flavor. I even tried to satisify said craving, twice: once on my road trip to Denver. Once again after I got back. But it’s still there.

Interviewing PMs

I’m at 2/3rds mark and it seemed smart to go talk to people – interview people – and get some new perspectives. Just shut up and listen to other people rant about managing teams and projects. So I’ve lined up a list of about 10 or 12 people I’ve worked with, or knew, that a) would be willing to chat b) would have something interesting to say c) managed to line-up their schedules with mine. Going well so far – I’m doing good at the staying quiet part. So far I haven’t felt there’s much a want to change about the book as written, but I bet these interviews are refining my ideas, or shifting how I’m going to write about things.