This updated paperback edition of the classic bestseller, takes you on a hilarious, fast-paced ride through the history of ideas. You’ll learn to transcend the false stories that deceive many business experts, scientists, and much of pop culture, with history based lessons on how to invent, create and deliver on your own ideas.  You’ll have fun while you learn:

• Where ideas come from
• The true history of history
• Why most people don’t like ideas
• How great managers make ideas thrive
• The importance of problem finding
• The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities. It has changed the way thousands of leaders and creators understand the world.

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