Most designers agree the world would be a better place if more people understood good design. But since designers are always in the minority, outnumbered by managers, marketers, programmers and more, who is going to show them the way? Enter the design ambassador.
Design ambassadors already exist, they just don’t go by that name. They’re the ones who know how to talk about the value of good design in ways most folks can understand. They’re comfortable talking to executives or project managers, confidently making business cases for design resources. They’re OK with the management politics for budgets and strategy and working to gain influence. They’re patient in teaching, for the 50th time, the same basic ideas and concepts to new clients or coworkers, no matter how senior or junior they are.
They do this because they know no one else but designers can or will do it. If we want a better-designed world, or product or organization, or more respect for design, it will only come from designers gaining power or the ability to influence it. Design ambassadors know from human nature the challenge isn’t about more design knowledge: it’s about persuasion, teaching, coaching and inspiring others to think differently.
My mission is to bring design ambassadors together, to help them and to coach new ones. I wrote an upcoming book to pave some of the way for us all.
Will you help?
- Are you a design ambassador? Will you share what you know with me?
- Do you know a great design ambassador I should talk to?
- Do you want to become a better ambassador for design?
- Would you help me find, organize, or create, resources design ambassadors need?
If you can say yes to any of these, please leave a comment or get in touch. Thanks.