I’m finishing up my slides for a talk next week at UIE 13 in Cambridge, MA. The title is “Why designers fail and what to do about it”.
I’m sure there are a zillion reason’s designers, like any professionals, fail. What I’m looking for are habits you’ve identified in designers you think sets them up not to achieve what they seem to want to (making great, easy to use, things).
Here’s a sample of the long list I’ve identified:
- Assuming other people understand design and care about good design
- Not seeking power when power is required to deliver on an idea
- Being shy / passing opportunities to pitch ideas
- General incompetence (not as good at designing things as they think they are )
My goal isn’t to bash designers here, and in the talk I offer solutions & positive examples.
Instead here’s what I’m hoping for: there are many proffessional designers in the world, but not many things we can buy that are designed as well as i-phones and Porsches – why is that? How do designers fail, whether it’s their fault or not, to bring great things to the world?
I’m thinking there are 3 categories: Failures of the designer’s psychology, Failures of the designer’s skill, and failures of the organization.
Love to hear your opinions – thanks.