This week in the ux-clinic discussion forum – Death by comparison:
I’m a usability engineer on a major web site. Our senior managers are addicted to data. Hard core data. They make all decisions based on metrics and what the call “the metric function” – the equation that best determines what success is.
So when it comes to usability, the only studies they’re interested in are comparative ones, where I do A/B testing, or in some cases A/B/C testing. Even when we prototype or experiment, they always want the data housed in comparative data.
How do I get them out of this data rut and recognize that usability engineering involves more than generating numbers to put in charts? Or is this how most of the tech sector sees usability: a number factory?