The limits of leaked memos (Apple & Microsoft)

Another post at Harvard business is up – here’s an excerpt:

There is a difference between talk and action, and memos are 90% talk. We all know this. If a CEO at a 20,000+ person company wants to take action, he will, and most of those actions will surface through the executive chain. The corporate-wide memo is the most diffuse and overrated tool in an executive’s playbook, but since it’s the only play that most of the world sees, we naturally over-represent its significance. In every paragraph ask “Is this talk or action?” and you’ll see more clearly what the memo actually means, if anything at all.

Full post here.

One Response to “The limits of leaked memos (Apple & Microsoft)”

  1. Samuel

    Really interesting article, Scott. I like it. This is what I try to tell the corporate information security neurotics… For me ‘context’ is also very important. If a memo leaks out, the reader needs context to understand it. Context that most people not working the company the memo came from, don’t have.


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