The 22 minute meeting (updated)

(Updated: Now with Nicole Steinbok ignite video at bottom)

No one likes meetings and for good reason. In most meetings, most of the time, most people think most of what goes on is a waste of time. So what if you took out all of the stupid, wasteful stuff and left only the useful parts?

Enter the 22 minute meeting. This is an idea from Nicole Steinbok, and she presented it at Seattle Ignite 9. When I saw her speak at Microsoft a few months ago, she gave one of the best short talks I’ve ever seen and I told her to do it at Ignite. Glad I did.

Here’s the poster from her talk (which you can use):

I couldn’t find a write up of the core points, so here’s my take on her ideas from what I remember from her talk. All credit should go her way:

  1. Schedule a 22 minute meeting – Who decided meetings should be 30 or 60 minutes? What data is this based on? None. 30 and 60 minute meetings leave no time to get between meetings, and assumes, on average, people need an hour to sort things out. Certainly not all meetings can be run in 22 minutes, but many can, so we’d all be better off if the default time were small, not large.
  2. Have a goal based agenda – Having an agenda at all would be a plus in most meetings. Writing it on the whiteboard, earns double pluses, since then everyone has a constant reminder of what the meeting is supposed to achieve.
  3. Send required readings 3 days beforehand – The burden is on the organizer to make this small enough that people actually do it. Never ever allow a meeting to be “lets all read the documents together and penalize anyone diligent enough to do their homework”. (note: I think 24 hours is plenty). Remember some great companies, like Amazon, make reading central to how decisions are made.
  4. Start on time – How often does this happen? Almost never. Part of the problem is Outlook and all schedule programs don’t have space between meetings. By 2pm there is a day’s worth of meeting time debt. 22 minutes ensures plenty of travel/buffer time between meetings.
  5. Stand up – Reminds everyone the goal isn’t to elaborate or be supplemental (See Scrum standing meetings). Make your point, make your requests, or keep quiet. If there is a disagreement, say so, but handle resolving it outside of the meeting.
  6. No laptops, but presenters and note takers. If you’re promised 22 minutes, and it’s all good stuff, you don’t need a secondary thing to be doing while you pretend to be listening. One person taking notes, and one person presenting if necessary.
  7. No phones, no exceptions – see above.
  8. Focus! Note off topic comments. If you have an agenda, someone has to police it and this burden is on whoever called the meeting. Tangents are ok, provided they are short. The meeting organizer has to table tangents and arguments that go too far from the agenda.
  9. Send notes ASAP – With 22 minutes, there should be time, post meeting, for the organizer to send out notes and action items before the next meeting begins.

What do you think?

If you like the idea, help it spread. Nicole started a facebook group and a poster you can download (PDF). Pass it on.

UPDATED: Here’s Nicole’s excellent Ignite talk.

119 Responses to “The 22 minute meeting (updated)”

  1. web project manager

    This is just amazing. A 22-minute meeting, I think, will be more effective than long-minute meeting. In this way, no out of the topic will be talked, only those important matter. And like the rule #7…Better be it.

  2. Anders

    I made a simple tool to keep track of wasteful meeting time. You switch between productive time, partially wasteful time, and complete waste of time. When the meeting is over, you get an estimate of how much time and money was wasted.

    Try it… =)

  3. Mike

    I greatly support this philosophy and even more-so the attendance without personal electronic devices unless absolutely required. Meetings can really crush productivity. We’ve started using online meeting services such as GoToMeeting even for intercompany purposes. It allows us to multi-task at our desks.


  4. Monica Ricci

    Scott Berkun said:
    ‘Anyplace where people are *rewarded* for taking up more time, and slowing things down is more messed up than any idea for running meetings could solve.”

    You mean like pretty much every government job in existence? Oh and couple that with automatic raises based on NOTHING (certainly not performance) it seems like a pretty swell place to work! LOL…

  5. mike

    I think productive meetings can be even quicker than 22 minutes. But I agree that there shouldn’t be any distractions; ie cell phones etc.

    Standing up? lol i’ll have to try that one…

  6. Michelle

    I saw Nicole’s Ignite clip on YouTube. She is a great presenter.

  7. Michelle Mazur

    If I could get my company to have a 22 minute meeting, I would love it. Heck, if I could get them to have a meeting agenda I would love it. Often times in meetings, I sit there and calculate how much this meeting is costs the company. It’s a stagger number most of the time with very little ROI.

  8. Chi Huynh

    Really great post!

    I never like long meetings or meetings for that matter. I can see us implementing a few of the rules.

  9. PMO Global Institute Inc.

    Hi Scott, I read your article on “The 22-Minute Meeting,” and I must say, it was a breath of fresh air. I’ve been part of too many meetings that have dragged on for hours without any clear outcomes or action items. Your approach of keeping meetings short and focused on one agenda item is brilliant. It’s amazing how much can be accomplished in a short amount of time when everyone is on the same page and focused on a common goal.

    I appreciated your emphasis on the importance of preparation before the meeting, especially in terms of setting a clear agenda and communicating it to all attendees. This not only helps keep the meeting on track but also ensures that everyone is prepared and knows what is expected of them. I also liked how you suggested having a clear decision-maker or leader for each meeting to avoid any confusion or indecision.

    Your suggestion of ending meetings on time is also crucial. Not only does it respect everyone’s time and schedules, but it also helps maintain focus and urgency during the meeting. It’s easy for meetings to drag on when there’s no clear end time in sight.

    Overall, I found your article to be a helpful guide for anyone looking to make their meetings more efficient and productive. I’ll definitely be implementing your tips in my future meetings. Thanks for sharing your insights! Learn more:



  1. […] I am no fan of meetings. Rarely are meetings at all productive or interesting. I don’t often have much to say in them either because I don’t see the point of belaboring the point just to make a point that is actually rather… pointless. So when I get in a room and the air gets sucked out or heated up I start to get sleepy. I fight it as hard as I can but then the hum of the projector and the drone of a speakers voice puts me into a continual head bob neck jerk rhythm. The worst is when I shut one eye to give it some rest and keep the other eye open. The yawning becomes chronic, repetitive and will not stop. I think that when I host my next meeting I will model it after the 22 minute meeting. […]

  2. […] Only have meetings that matter . If you had a meeting called “Lets discuss how awesome you are and how we can triple your salary” people will arrive right on time – the concept of a meeting isn’t bad, it’s what you fill it with that matters. If everyone is always late they’re telling you: this meeting is not important. Either learn how to make the meeting worthy of their time or don’t have the meeting. Ask for opinions at perennially late or poorly attended meetings: why does this meeting suck? How can this be more useful? Is there a better way to |insert why you think you need a meeting here|?Also see, The 22 Minute Meeting. […]

  3. […] points for another meeting. I’m actually even more impressed with the concept of the 22-minute meeting , but we’ll allow for discrepancies if the agenda requires an expanded time […]

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