I’ve been looking for choice examples of inflated claims and promises among people working in social media, for my talk next Tuesday, Calling BS on social media gurus.
If you’re someone who believes in the value of twitter, social media or even web 2.0m who do you think is giving you a bad name? Or making bad arguments?
I’m hoping if you know of a link, blog post or video I should see, you’ll leave a comment.
Disclaimer: I’m just getting started – so far not all of these are bad or even misleading, but they are interesting examples as points of reference. I’m trying to find a wide range to look at and examine.
1. Among other videos and papers I’ve been watching, this popular one is a highly produced, and often fascinating combination of statistics (his blog does list references – kudos) – but I’ll be looking at how they’re used in misleading ways.
2. Joe McCarthy put together this simple collection of stat inflation, where he did some poking around into the papers referenced by articles proclaiming social media growth:
Social Media Adoption By U.S. Small Businesses Doubles Since 2009
Small Businesses Mainly Use Social Media to Identify and Attract New Customers
And in his analysis, it appears they included email as social media in their categorization.
3. Brian Solis’s Unveiling the new Influencers, is a dazzling piece of writing, but has more hyperbole per paragraph than I’ve seen in some time. He’s completely entitled to his opinion, but writing like this is so speculative despite its bold claims, that it deserves attention.
4. This is more in the web 2.0 category, but it was one of the first. Its quite interesting and well done, and stays clear of misleading stats or other rhetorical tricks. But it still does take several positions and assumptions worth questioning:
What I’m looking for:
This list so far is pretty tame. Do you have other favorites, both honest and manipulative, you want to make sure I study and include in the talk? Videos, papers, blog posts, anything goes. Thanks for the help.