Let’s assume that this $1000 a ticket conference happens over 3 days with 3 tracks and attracts 300 people. That would indicate an income of $300,000. However once you’ve taken off transaction fees you looking at closer to $275,000. Let us assume that the venue day delegate rate is $100 per day which is actually quite low for a major conference venue. This brings the coffers down to $185,000. As a conference organiser you also have to pay the day delegate rate for all your speakers and volunteers. So let’s say there are 10 speakers per day and 10 staff. That brings your balance down to $173,000. If you pay each speaker $2,000, fly them over for $2,000 and put them up in a $250 per night hotel for 5 nights, that brings it down to a scarily low $15,500. Now let’s assume that wifi is charged at $10 per head, per day. Let’s also assume that the AV set-up is $5k in total (which is very cheap). This brings you down to a profit of $300.
The truth is that conferences are hugely costly to run and what seems like a massive profit to the untrained eye quickly fades to nothing. So what does this mean for conference organisers. Should all conferences be a single day long and only feature unpaid and inexperienced speakers? Should they all take place in second tier cities in low cost venues and force attendees to bring a packed lunch? Or should they be scrapped altogether, in favour of paid for content on a tutorial site as the folks behind tutsplus (an ad supported and paid for content tutorial site) would have us believe? Personally I think not.
Read the full post, Conference Nonsense.