I’ll be talking about failure again at Adaptive Path’s MX event in March.
In the meantime, I had the pleasure of getting some fun questions from Henning Fischer, on the topic:
Henning Fischer [HF]: Scott, welcome and thank you for joining me. My first question for you is: What inspired you to look into the reasons why designers fail?
Scott Berkun [SB]: Hmm. Letâ€™s see. FAILING. Iâ€™ve worked on many projects and many of them didnâ€™t work out well, or up to my expectations. And in talking to other designers over the years, Iâ€™ve learned itâ€™s rare to find a designer who can point to the finished product and say, â€œThis is exactly all that I hoped it would be.â€