It’d be daft to write a book about innovation without some effort to make the book itself an innovative thing. So I’m asking you, wise blog readers, for some help: How can a book, in how its designed, written, marketed, or something else, be an innovative thing?
As I’ve covered elsewhere, innovation means something new that’s good, or better than before. I’m not looking for fads or change-for-change-sake gimmicks: but I do want good, clever things you’ve seen other books do that should be emulated, or new ideas you’ve always thought should be part of what a good book is.
Book design: Aren’t most bibliographies a snorefest? Are there things about footnotes that drive you nuts? Isn’t there a smarter way to help people find other resources? Either in the book itself, or connecting the book to the web? Kawakasi made the cover a design competition (an idea I like) – what else has been done, or should be done?
Marketing: I did two no-frills low radar book tours to support artofpm. Is there a better way to use my time on the road besides the standard lecture, Q&A, drinks routine? Especially on a budget? Things more interactive, more fun, and more memorable? What’s the best book related event you’ve ever been too? The best book marketing you’ve ever seen?
Book writing: I’ve been doing my best to use this blog and open interviews (still open!) to help bring people into the process. But as I head into draft two, are there other new ideas I should be trying? Something I missed or you heard about that might work for this project?
Speak up! – now is the time to help a book be all it can be. Please pass this link on to all your designer and marketing friends :)