I need your help with the new book

As you may know, I quit my job 4 years ago to write full time. It takes about two years to write a book, and my second, The myths of innovation, is out now and in stores.

Writing books is hard but it’s harder to find them an audience – over 100,000 books are published every year in the U.S. – and that’s where you come in.

If in the past I’ve written or talked about something you’ve enjoyed I can use help right now. I don’t ask for help often, but when it comes to a new book, I need all I can get.

Here are easy things you can do to support my writing life – None take more than a minute of your time:

  1. If you have a blog or a website, post a mention of the book & show the cover.
  2. Buy the book :) It’s shipping now from amazon.com.
  3. Write a review for the book on amazon.com.
  4. Call your local bookstore and ask for it (you don’t have to reserve it, or even buy it, just asking for it helps).
  5. Mention the book to friends or co-workers.
  6. Forward news of the book (see below) out to others who might be interested.

I have a limited number of reviewer copies I can send to anyone willing to write a review on their blog, for a magazine or even for amazon.com – Leave a comment or contact me privately and I’ll follow up.

Thanks – I appreciate the help more than you know.

The Myths of Innovation, By Scott Berkun

Amazon.com listing
Teaser video
Sample chapter (PDF)
Official press release

Early praise for the book:

“Insightful, inspiring, evocative, and just plain fun to read it’s totally great.”
— John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion

“Small, simple, powerful: an innovative book about innovation.”
— Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things

“The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens.”
— Guy Kawasaki, author of The Art of the Start

“Brimming with insights and historical examples, Berkun’s book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today’s ultra-busy commercial world, reading this book will be time well spent.”
— Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

“This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation.”
— Werner Vogels, CTO, Amazon.com

“I loved this book. It’s an easy-to-read playbook for anyone wanting to lead and manage positive change in their business.”
— Frank McDermott, Marketing Manager, EMI Music

The myths of innovation is on sale now.

15 Responses to “I need your help with the new book”

  1. Anna Farmery

    I always like to help others promote great work – what about an interview for The Engaging Brand podcast?

  2. Rise


    I just read the sample chapter. You didn’t disappoint. I guess I’ll buy the book sometime soon.

    What I learned from your chapter: Innovation is just a brilliant idea. But its success depends on patience and perseverance.

  3. Steve


    I look forward to reading the book. I have ordered the book at my local Barnes and Noble.

  4. Scott

    Hey – thanks Steve. Appreciate it. Let me know what you think :)

  5. Florian


    loved the AoPM and will surely buy the myths once it’s available at amazon here in France (I’m originally from Germany).

    Best wishes.

  6. Alexis Leon

    Can you send me the details of the shops that sells your book in India. I had tried all Indian on-line stores and none have your book on their list.

    I had reviewed your book APM for computing reviews and is looking forward to review the new book for my on-line book club Pegasus Book club at http://www.pegasusbookclub.com

  7. Gerhard Poul

    I”ve already done 1 & 2 and we’ll see about writing a review as soon as I got my copy and read it :-)

    Not that anyone reads my blog, but posting there at least means I can also tick off #5 ;-)

  8. P. A. Monteiro

    I wrote about your book on my blog but the trackback didn’t work, so am posting a comment. Hopefully, the five people who read my blog will pass it on to five more and so on…

    Congratulations on the new book and hope to see it in bookstores in India soon.

  9. Rob Grady

    Fantastic book and fast read for busy folks. While I consider ‘The Art of Project Management’ required reading for new project (and product) managers, ‘Myth of Innovation’ illuminates assumptions and innate bias that we all carry and introduces new tools to drive innovation. Overall the small book pscks a ton of great insight in a short and easy read.



Leave a Reply

* Required