To follow up on my open letter to conference organizers, here’s an open letter for speakers.
Most events are boring because most speakers don’t prepare. The bar for speakers is low, yet you overlook how audiences are often disappointed by you.
How would you know? Audiences are unlikely to boo you off the stage, and few people are mean enough to seek you out in the hallway just to tell you how much you sucked. And if people won’t confront the awful speakers, they certainly won’t bother to chat up the mediocre ones either.
Good organizers know most speakers don’t do a very good job, and they’re all too aware of the common mistakes speakers make every year, in spite of their recommendations. Arrogance, ignorance and sheer incompetence are rampant – the feedback loop is broken. Most speakers have never watched video of themselves speaking and have a distorted sense of how good or bad they are.
But this is good for you: the bar for public speaking is low. With simple forethought and commitment, you can do a much better job than most other speakers regardless of how much “talent” you have.
- You are not Bono. It is an honor to be invited to speak somewhere, but you’re not a rock-star. There are many other speakers and the organizers have to attend to their needs as well as yours. Even if you are keynoting, it’s not your event (unlike a U2 concert). You are an invited guest into their world. Treat the hosts, speakers and other guests with respect. If you have a long list of requests, prioritize them and the make the request early. Some speakers have huge egos, and often it gets in everyone’s way, especially the audience’s.
- Your mistakes on stage are your own fault. You are a performer. Good performers don’t blame their tools. If your laptop flakes out, or your movie won’t play, you are responsible. If you have special needs, let the organizers know early and ask for a rehearsal. If you can’t get one, simplify. If at the rehearsal the tech guy is on drugs, or the organizer seems overwhelmed, simplify. It’s your show and you will be judged regardless of where you point fingers. Practice and prepare accordingly. Have a simple 5/10 minute fallback version of your talk you can do even if the there’s no electricity.
- Drop the bio intro. No one cares. 95% of the time your bio is on the website or in the program. The audience can get it if they want it, right there, on their phone, at any time. Your personal history is boring. All the audience needs to know is if you are credible or not, and they’ll decide that for themselves after you’ve made your first point or offered your first bit of advice. 30 seconds is more than enough time to say your name, job title and why you care about the topic. Anything more is a waste of time.
- Know your audience. Most speakers forget they’re speaking for the audience, not for themselves. The audience is sitting there because they want to learn, get inspired or be entertained. Whatever your topic, find out what the 5 most pressing questions the audience has about it are and answer them in your talk. If the audience leaves with 5 solid answers to their 5 biggest questions, they’ll be very happy, even if you have zero charisma and didn’t crack a single joke. This simple premise often explains the best talks at any event, and few speakers even try to do this. Ask the organizer for job title breakdowns, age ranges, and other demographics. Ask for the full schedule so you know what talks are before and after yours, so you can adjust your material accordingly.
- Being nervous is normal and can be managed. Our bodies respond with fear to being in front of crowds. It’s ok. Even experienced speakers and performers get nervous. But there are things you can to do minimize and compensate for this particular kind of fear. If you practice, get exercise the day before, and arrive early to the room, you’ll cut down your fears dramatically. See Attack of The Butterflies for a run-down on the science and practice of managing speaking fears.
- There is nothing inspiring about winging it. If you paid $50 to see a show, would you want to see the actors and musicians winging it? You’d call them unprofessional. It’s not only disrespectful, your gamble is likely obvious to everyone in the room. Why speak if you’re only going to do it half-assed? Say No instead. All good speakers practice more than you think. Their carefree vibe is the result of hard-work, not the lack of it.
- Honor your commitments. The dog did not eat your homework, nor your slide deck. The organizers know all the excuses and they’re embarrassed for you that you need to make them up. If you are a professional, treat your deadlines professionally. If you need more time ask for it advance, not a day after the deadline has passed. Don’t double book and bail last minute. It’s a sure-fire way to never be invited back again.
- The organizers have more power than you think – treat them well. Event organizers are often producers of the show – meaning they can make speakers look very good or very bad. Be nice to them. Make it easy for them to help you. In a pinch, they are the only people who can find the tech guy, fix the lights, or a thousand other little things you won’t realize you need until the last minute.
- Don’t party too hard if you can’t handle it. Drink as much as you like. Drink before, after or during your talk. But don’t use it as an excuse for why you sucked. If you can’t handle a late night before an early morning wake-up, do what your audience would want you to do: go to bed early, do a good job, and then party harder with your new fans after your talk is over. Fly in the day before the event to give yourself insurance for a good night sleep before you perform.
- Get there early. You can learn much from watching the speaker before you. What is the energy like? How filled is the room? More important perhaps, organizers need to see you and know you’re ok. They have many things to worry about, why make them worry about you? Get their cell # and send a text when you arrive or if you are running late. And stay around after your talk. People will want to ask you questions, and often you’ll learn insights that will make your talk better next time.
- Be smart with your slides. Make them simpler. Always simpler. Avoid small fonts: no one can read them (in rehearsal, put up your most text heavy slide and walk to the back of the room). Don’t have dense slides – no one will understand them anyway. If you insist on dense, complex slides, put them online before your talk so people can choose to follow along. Reading off a screen is much harder than you think.
- End early. Practice so you know how long those slides actually take. Plan to leave time so people can get to their next session early, beat traffic or the crowds at the lunch lines. Stick around in the wings so people who want more can get it from you (provided there isn’t another speaker right after you. In which case, get the hell out of their way).
- Put your contact info up twice: at the beginning and at the end. In large fonts. And leave it up long enough for people to copy it. You want people to contact you. They will tell you about typos, references, stories and books that you will find interesting. It’s one of the payoffs for all the work you put in.
- Use an end to end checklist. There are many little things to do, and they’re easy to forget. Work from a simple checklist to help you prepare, perform and follow-up after your talk.