- An hour Skype lesson on something, 21%
- A bundle of all 6 books, signed, 20%
- A signed copy of the book, 18%
- Your name in the book’s acknowledgements, 13%
- Have me fly to your town and give a lecture, 9%
- Write a short story about your family, 9%
- Write a blog post on the topic of your choice, 6%
No surprises here. Of course with no associated price tags, an hour personally with the author (me in this case) came in first place. Curiously a signed copy of the book came ahead of items that are far more personal: writing something at the reader’s request.
About ten people emailed me to tell me they really just want the book. They don’t care about rewards and a reward is not going to make them decide to support a project they wouldn’t otherwise. I respect this opinion and often share it myself. However to run a successful kickstarter campaign requires appealing to different people who have different preferences. People who just want the book aren’t hurt by offering rewards to those who are willing to pledge more money, but want something special in return.
I’m sure different authors with different audiences will see different results than I did. But as I couldn’t find anyone who’d published survey data like this I though it useful to share.