Author: Scott Berkun

World usability day: Free usability review

Posted on in designby Scott Berkun

Next thursday Nov 8th is World usability day, and there are events all over the world.

For you folks online, just like year’s past I’m offering the first 10 people who leave a comment a free expert usability review of the website they post (it doesn’t have to be their own website).

How to get a free expert usability review:

  1. Leave a comment, include your e-mail address and a URL.
  2. If you’ve got a specific problem or user scenario you’re worried about, mention it.
  3. If you’re in the top 10, I’ll post your review online.
  4. If you’re after #10, be creative. If you make me laugh you might get yours too.

Bonus: If you work on stuff for cell phones or mobile devices, Sender11, a mobile design expert, is offering free usability reviews for you.

Are you a leader or a tracker?

Posted on in Management, Software/Web developmentby Scott Berkun

We have truly messed up our job titles.

Somehow, somewhere, the job title project manager became lame. I don’t know if it was born this way, or if it happened over time, but it’s a shame. Here’s what I think happened – we’ve confused project tracking with project leading.

If you take any interesting work in architecture, film, software, or any pursuit that involves millions of dollars or dozens of people, there is someone playing an executive role, overseeing decisions, budgets and schedules. They are a leadership force for the project, and are, in essence, a project leader. They might call themselves director, producer, architect, or VP of whatever, but if their authority is tied to a project, they are a Project Leader.

But somehow that job title never caught on. Not in software, not anywhere. Instead, the title project manager is used everywhere with all sorts of meanings. At NASA, the director of the entire space shuttle program is called a project manager. But more often the project manager is the guy with an ambiguous role and even less clear authority.

Many of these people are really Project Trackers. They write reports, make spreadsheets, and report back to people on what just happened. They aren’t expected to lead the entire project, as engineers or business analysts take most of the fun parts of the leadership role anyway. But no one ever gets that job title – it’d be too easy to figure things out.

Microsoft dodged this whole problem, and created new ones, by creating the role of Program Manager. This was a project manager who isn’t granted much leadership authority, but who is allowed to earn it and grow into a true project leader. But soon there were program managers whose sole job was to manage a single dialog box, and the power of the role was gone.

Worse, many places have Product managers, program managers, and project managers all on the same teams, further confusing who does what and why.

The solution: whenever I meet people with a P or an M in the title, I ask the following questions.

  • Does your team report to you?
  • Whose approval do you need to decide what work gets done?
  • Do you create / contribute to / follow requirements?
  • Do you create / contribute to / follow specifications?
  • Do you create / contribute to / follow schedules?
  • Is idea generation and design a major / minor / negligible part of your role?
  • How much of your time is spent tracking the project vs. leading it?
  • Does your level of involvement, from project inception to completion, change?
  • Are you completely / partially / indirectly accountable for the project outcome?

Only then do I understand which dimensions of leadership/management the person is responsible for. I wish it was easier, but I find I’m always asking these questions every time I teach or consult in a different place, no matter what their job title says.

Anyone else have ideas for how to identify which kind of PM you’re dealing with?

It’s Novel writing month: join NaNoWriMo!

Posted on in Creative Thinking, Writing Wellby Scott Berkun

Novel writing month participant

This Thursday marks the beginning of national novel writing month – That’s right. A bunch of crazy people write an entire novel in 30 days (~1500 words per day, for 50,000 total). It’s a fun crazy thing, a chance to be bad, and I’m doing it this year.

You can sign up at their website, get moral support, tons of advice, a word count tracking tool, a FAQ, and other bits that help you start and keep going (Here’s my advice on the subject: Writing hacks part 1).

If you do join up, make me a buddy: my username is berkun.

Lessons from amazing projects: Russian Ark

Posted on in Innovation, Management, movies, Travelby Scott Berkun

We’ve all had tough projects, but this one might just top them all, and it hits on three of my favorite topics: design, management, and film making. Here’s the rundown:

  • Russian arkIt’s one continuous 90 minute shot.
  • It’s a feature length film shot on an independent film budget.
  • The film spans 33 rooms of the famed Hermitage museum in St. Petersburg.
  • It has over 800 actors and performers.
  • It has various plays, dances and orchestral performances, all performed live and in a scripted sequence.
  • It took years to plan, write and develop the custom steady-cam technology.
  • They only had budget/time for 4 tries, and got it on the 4th.

I’ve both seen the film, and have visited the Hermitage (prompting a 2nd viewing of the film). Understanding Russian history helps make the film more than a stunt, as the story can be hard to follow (It’s an abstract and art-y film, both figuratively and literally as it’s shot in an art museum). But even without it, the film is a visual delight and a project management wonder.

If you’re a designer or a manager you’ll be in awe even if you only make it through half the film. Moreso, the DVD includes a making-of featurette that entirely blew my mind: it will put whatever is stressing you out right now into deep relief.

Trailer, netflix listing, and reviews.

30 hours in Philly: a speed travelogue

Posted on in On Tour, Travel, Uncategorizedby Scott Berkun

After speaking at MX-East Tuesday, in the quaint retreat at Normandy farms, I hopped in a cab for the 30 mile ride to my hotel in downtown Philly, the Windsor Suites by 9pm. I got lucky: it’s in a sweet spot for a tourist, near the train station, a few blocks from museums, full kitchens and on a quiet street for $169 a night.

Looking to maximize my remaining 29 hours, i dropped my bags and headed south from Logan square down to towards Rittenhouse square, seeking a fun place for a late dinner and stumbled onto Alfa, for some sliders (small burgers), crab mac and cheese, and a spinach salad. After a few beers in the high-style digs with a thin yet friendly Tues 10pm crowd, I walked the streets for fun and then got some rest.

reading.jpgwhitefish.jpgWed morning: My train to Villanova U. for a speaking gig left at 2pm, so I had to cram any museums or further food adventures into the morning. Woke up at 10am, further closing the window of fun. I scrambled east over to the Reading Terminal Market, and felt as if I was back home in Queens. The east coast food so impossible to find in the Northwest was here in droves and after my whitefish salad sandwich, spinach knish (5 times better than any knish in Seattle) and Dr. Browns Black cherry soda, I lingered in the halls, soaking up as much of the smells as i could.

We the people…watch movies. With about 2 hours before my train, I had a tough choice: which bit of history to explore? Everyone told me to check the liberty bell, but I know it’s patriotic trash – a poor relic, made famous by accident more than by right (The myths of Innovation explains more about this). Instead, in these difficult times to be an American, I went to the National Constitution Center, the largest museum in the U.S. about the Constitution, seeking much needed USA inspiration.

The unusual museum centers on a special movie theater: a mix of live narration and projected multimedia was surprisingly captivating, but also expectedly patriotic, with no mention of current constitutional issues in the USA. After the 15 minute flick, you exit on the 2nd level and enter a round hall with hi-tech and interactive exhibits about the constitution and the bill of rights.

The great comedy of my visit? They wouldn’t let me take pictures. That’s right – in the main exhibit hall about the freedoms of the constitution, no photographs are allowed. As an expression of resistance to tyrany, here are three photographs from inside:

signers.jpgncctower.jpg
nccwethe.jpg

Next, in part 2, talking at Villanova, plus my first east coast Chinese food experience in years.

Into the Wild: movie review (& more)

Posted on in movies, Philosophyby Scott Berkun

This is in two parts: first, a quick and dirty movie review. Second, a short essay on the book, the film (trailer), and the mythology of Chris McCannless.

Movie Review: Recommended. High appeal for anyone interested in self-exploration, nature, the limits of freedom, and the idea of philosophical integrity (do you actually do what you believe in?). It’s based on a true story of a young man who leaves his upper-middle class family behind to adventure in the American West. There is some brilliant storytelling and adventure and the performances are excellent (Emile Hursch is great as Chris). However, the pacing runs into trouble, with long and forced narrative points and occasional over-stylized editing. If if you’re interested in the above themes, you’ll like the film anyway, but if you hate Thoreau and can’t stand nature, then stay away: you’ll be throwing your popcorn at the screen. There is a excellent film in here, but it does sit interspersed with 25 minutes of oddly paced material (I have a similar criticism of the otherwise excellent book) and your tolerance for it will hinge on your interest in the themes.

Essay: (No spoilers here, but what i say might not make sense if you’ve never read the book nor saw the film). I read the book Into the Wild years ago and loved it. After I saw the film last week I was so confused as to what was in the book, and what was created for the movie that I went back and read the book a 2nd time. What I found there surprised me: many of the seemingly cheezy plot points, his relationships with the young girl and the old man, are actually in the book.

The book is philosophically important – I’m prone to rejecting the status quo and share many of the ideals, or at least the questions, that McCandless had. The story stuck with me for years and seeing the film doubled it’s power. I fully admire the guts it took to walk away from everything and start over (giving away all my possessions is something I’d like to do), but at the same time I’m repulsed by the cruelty involved in walking away from his family, and especially his sister. Does independence demand hurting people? Can you be half-way independent, or as McCandless believed, is it an all or nothing proposition? The story has been a forcing function for me, looking back at my decisions to leave places, people and things, to see what damage I caused in the name of ideals.

The film and the book differ on one major perspective: The film lionizes McCandless, something hard to prevent since he’s the main character of the film. Watching him take pleasures from life most wish they could find makes him charismatic despite what he had to sacrifice to get them. But the book is merely sympathetic to the lead in a cautionary tale, and goes out if its way to analyze and dissect his decisions, showing the possibility, in retrospect, of achieving his ideals without sacrificing sanity. And that’s where the story has its power: I feel compelled to re-evaluate the bar on my ideals, and the all too easy habits I’ve developed have for resisting them. McCandless’s story, in whatever form it’s told, can’t help but force people to consider the gap between their behavior and their ideals, since without a penny to his name, he lived, for a time, exactly how he wanted.

Why you should be bad at something

Posted on in Creative Thinking, Philosophyby Scott Berkun

I read an NYT article recently about The Really Terrible Orchestra. Their goal, in their own words, is as follows:

The policy of the orchestra is to make no distinction between the various grades of ability and the various forms of music, or time signature. The RTO looks forward to a further lowering of standards, in order to underline its commitment to accessibility and relevance.

You can go to their website and listen (they’re not that bad), but that’s not the point. The point is this: if the orchestraBoston Philharmonic and the RTO both threw parties on the same night, the RTO party would kick The Boston Philharmonic party’s ass. Why? Because the RTO vibe, as I read it, is free and open. They’re looking to experience more than to be perfect. Their rule set for what music is, and what it means, is way more open than any formalized orchestra could ever be.

This sounds idiotic but I think being good, as in proficient, isn’t good all the time. No doubt being good is good: I’ll hire a good doctor or lawyer over a bad one every time. But as I get older I realize how important it is for my soul to be bad or awful in at least one thing I do, and to take pleasure in it anyway. There is a way to take pleasure in things independent of my ability at them and I’m convinced that cultivating it will make me a happier person. This works solo, but even in groups I’d rather spend time with other people being silly & bad, than boring and good.

And while children naturally have this ability since most toddlers are happy and talentless (despite what their parents say), I find as I age it’s increasingly hard to find peers who:

  1. Are willing to be bad in front of others, much less enjoy it
  2. Accept my interest in taking pleasure in my badness at something.

Perhaps I need new friends, or must ignore their judgments, either way, as we age there’s the assumption we should know better than to do things we’re bad at. If you’re 15 and dance like a hapless idiot, that’s one thing, but when you’re 35, it’s a different story. In my thirties now I find people my age take life so much more seriously than a decade ago and I don’t fit in so well. I’m still crazy. And struggle as I might, my peers have more influence on me that I care to admit.

Back to my original point, being bad is a requirement in doing new things. To start anything new I have to concede badness: the first weeks of learning to speak Greek or taming alligators will be ugly. And I’m convinced the increasing fear of looking bad has everything to do with the tendency for people to try fewer new things as they age. We lose familiarity with the uncertainties of the new. We forget the necessity of feeling like an idiot now and then to grow. And before we know it we resist new experiences based on our forgotten understanding of how we got our old experiences: we did lots of stupid embarrassing things to accumulate all the skills and life knowledge we have.

For all these reasons there is freedom and joy in being bad at something – often more than being good at something.

I’m considering adding a new heuristic into my life:

  1. Pick up a new activity that I’m bad at.
  2. Spend time enjoying my badness at that thing while trying to learn it.
  3. If I somehow get good at that thing, go to #1

I admit now I’m bad at being bad – much worse than I used to be, if that makes sense. But I’m making a point to get better at being worse – and we’ll see what happens.

Upcoming speaking: Philly, Villanova U, Boston

Posted on in On Tour, Travelby Scott Berkun

Travel for the year is winding down – here’s what I have left:

  • Philadeliphia, PA, MX-East, Oct 22nd
  • Philadeliphia, PA, Villanova University, Oct 24th 3pm (public), Myths of Innovation (location details)
  • Cambridge, MA, User Interface East, November 5-7th
  • Boston, MA, Fidelity.com, November 8th

Let me know if you’re in the Boston or Philly area around this time – might be able to get a meetup together for a meal or drinks.

Why I love Australia

Posted on in On Tour, Travelby Scott Berkun

I just returned from speaking on innovation at the Web Directions conference in Sydney, followed by two weeks of vacation there with my wife. It’s my second time to Australia and I have to say, it’s my favorite country on the planet to visit. Here’s why:

  1. The people are great. I can’t recall anywhere I’ve been where it’s so easy to make jokes and small talk with people I didn’t know. And it’s not the polite, but chilly vibe I  often find in America (even in Seattle), it’s this totally warm, friendly, isn’t life funny, knowing vibe. When Australians say no worries, it’s pretty convincing that they believe it, and as a traveler it’s a delight.
  2. The food is magical. I love to eat, and know where to go to find great food in most cities. But everywhere I’ve been in Australia it’s too easy. Food courts, those evil zones in American malls, are fantastic in Australia (at least in Sydney and Melbourne). It’s fast food, yes, but the quality of produce and the range of high quality ethnic foods is hard to match. (And what’s with the dairy products? Yogurt and cheese just taste amazing). I’m a health food guy, and the number of juice bars, vegetarian restaurants and healthy options is unmatched by most world cities (The Glebe neighborhood in Sydney has been a favorite haunt on both of my trips there. Had a great meal at Badde Manors).
  3. Public transportation is fantastic. I’m a former New Yorker, and I miss living in a city with real public transit (The Seattle metropolitan area, despite it’s enviro-self righteousness, is a public transportation disaster). In Sydney you can get from the airport to downtown in 20 minutes for $10: It took us 30 minutes, on foot, to get from our hotel to our air-line check-in. Melbourne has free tram service (like Portland) in the downtown core. It’s all smart, clean and fast. Very impressive. I wish more Americans could see what a city is like when the infrastructure is done right, so we can admit what a crime against mental health the sprawl-o-rama urban planning of cities like Phoenix and Los Angeles are.
  4. The vibe is comfortably in-between England and America. Like the British, Australians have a sense of proper rules of order and how to run things well. But like Americans (and unlike the British), Australian’s seem naturally laid-back in their manner. Things run on time and there are standards, but there’s no snobbery about it. As an American, coming from perhaps the most casual country in the world (for better and worse), Australia feels like America+: it’s familiar, but things on average look, work and taste better.
  5. Two hours to the wild. We took the train from Sydney to Katoomba, and spent a week in the Blue Mountains. Only 100km or so away, but enough to escape any trappings of the big city. Katoomba was my perfect country town: a half-dozen used bookstores, a health-food co-op, and an affordable cottage with a mountain view. We did the giant stairway hike (photo above), and I spent many hours with my feet up, reading and sleep all day.
  6. I love Australian slang. I admit I do love Commonwealth accents (British and Australian makes American English sound flat and boring), but little Australian phrases and shorthand like “exy” for expensive and “brekky” for breakfast are just too fun not to use. I’m sure my friends back at home will think I’m a weirdo, but it will be hard not to keep using the bits of Aussie slang I’ve picked up.

Thanks to everyone I met on this trip, at Web Directions and elsewhere, especially John Allsop and Maxine Sherrin for inviting me to keynote their conference.

Top ten die hard travel tips

Posted on in Travelby Scott Berkun

I take 10-15 trips a year, which puts me in the mid-range of air-travelers. I’m not a platinum club guy with zillions of miles and a pocket full of first-class upgrades, but I’m out of town enough that little hacks and tricks make a big difference. Here’s my list:

  1. Always take the aisle. On the great window vs. aisle debate, I’m a aislephile. Here’s the argument: on the aisle you can put your carry-on overhead and get to it whenever you want, freeing the space under the seat in front of you for total feet comfort. Yes, you have to get up to let people go to the restroom, but my legs are grateful for getting a chance to walk around. Bonus tip: always take your shoes off. Amazing how much more comfortable this is, just make sure you wear clean socks (and that your feet don’t stink).
  2. Ear plugsBring ear-plugs. These little guys change the travel experience. They cut the noise on planes, or in bad hotels, by more than half, making it possible to sleep in either place. They block more noise than any i-pod head-set will, and they’re way smaller than those Bose Noise canceling things. They’re also cheap: you buy 30 of them for a few bucks at any CVS or drug-store. Go for the soft foam ones, the others are like cramming rocks in your ear.
  3. Ask hotel reception for a better room. When you check in there are always many different rooms they can give you. Want a view? Ask. Want a quiet room? Mention it. It takes 10 seconds to ask and at least 50% of the time I’m given some kind of choice that I would not have known I had.
  4. Know your airplane. Most online reservation systems tell you the exact model of the airplane you’ll be on. This means you can use seatguru.com to get the details on specific seats you want to request. Be warned: requesting a seat from expedia or orbitz is not the same as the airline guaranteeing you those seats. If in doubt, call the airline, not your online travel service.
  5. On business travel to cool places, ask for personal days. If your company sends you to Paris to attend a conference, ask for a couple of days personal time. They’re already paying your airfare, by far the most expensive part of most trips. Leverage it. Ask for them to cover the hotel for a couple of days, split costs or to simply not count those extra days as vacation. Even if you pay all the expenses for those extra days, it will still be vacation on the cheap.
  6. DeStress: all you need is a credit card and a passport. There are a thousand things to worry about when traveling, but these days, unless you’re going to be backpacking in Guatemala, all you need is ID and a credit card. You can buy just about anything anywhere, certainly if it’s in the realm of clothes/gadgets/books/hygiene items. And worst case, for a price, any good hotel with a concierge can get you almost anything you need. So when I freak out, I just check to make sure I have my ID and a working credit card (always check your outstanding balance before you leave).
  7. Roll clothes Pack in 3D: Roll your clothes. The secret of packing is thinking 3-d. If you roll your clothes, lay them flat, fold, and roll, they make better use of the 3-d space in any luggage. Also make sure to cram socks or underwear inside any shoes you’re packing.
  8. Never eat plane or airport food. Only an idiot eats things simply because they are offered. It takes 10 minutes to stop at a good sandwich shop on the way to the airport and it’s worth the effort. Air travel is hard enough on your body, but the evil things they feed you on planes are worse. I always make sure to have a sandwich and an apple (travels well, protective outer coating, and has more fiber than most airplane meals).
  9. Grab a business card from your hotel when you check-in. Put the card in your wallet as soon as you get it. This guarantees if ever you get lost or drunk, you can just hand the card to any cab, in any country, speaking none of the local language, and you’ll get home. If you are in a foreign country, ask the desk for a business card in the local language (sometimes it’s on the back of the same card). Also useful if you get lost: call the hotel, say you’re a guest, and they’ll help you out.
  10. The Concierge is your friend. It was only a few years ago that I understood what these people are really for. They are basically paid to be your local friend, with advice, recommendations, and contacts waiting for your use. Need to find a restaurant? Ask. Need tickets? Directions? Advice on finding a gift for your spouse? It’s all a phone call away. One trick: they’re busiest at check-in time and pre-dinner so if you need advice best bet is to catch them at off times (and ahead of time). If you’re asking for more than a recommendation, or you know you’ll need their help more than once, give them a tip. They’re worth it.
  11. International: have someone meet you at the airport. The most stressful thing for me when visiting foreign countries is figuring out airports. It’s too easy to get ripped off if you don’t know how much a cab should cost, where to change money for a fair price, or how to find out if there’s cheap public transit that you can use. Hiring a car service, which typically costs about as much as a cab, they’ll be waiting for you in baggage claim with a sign with your name on it, escorting you straight away to your hotel. This will drop your stress level by half. They can also give you local tips on where to eat and where to buy that thing you forgot. Search your network for friends of friends, or ask your client, and get someone to meet you there (Make sure to buy them dinner or bring them a gift in return).

Have some tricks of your own? Help me out on my next trip.

CMU study on online privacy – opinions wanted

Posted on in Uncategorizedby Scott Berkun

Some good friends at Carnegie Mellon University are researching online privacy policies, and have a clever little survey for you. If you make it all the way through, you have a shot to win $250 in amazon.com credit.

The purpose of this study is to collect data that will improve on-line privacy polices. This research is part of a Carnegie Mellon study and is overseen by Professor Cranor.

If you’re interested all you have to do is head here and survey away.

Six reasons why I haven’t posted in a month

Posted on in personal, Writing Wellby Scott Berkun
  1. Was in Ukraine all last week, birthplace of my great-grandfather, to teach at SpiderProject’s PM Week and to see Kiev, where an alternative version of me might have been born had my great grandfather not come to NYC.
  2. Got sick on the way home and am still sick now.
  3. I leave for Sydney, Australia in 48 hours (health permitting) to speak at Web Directions ’07, but mostly to get some vacation in one of my favorite places in the world.
  4. I’m exhausted from months of book promotion. I’ve lost all motivation to talk to anyone about myself, my books, my opinions, my anything. However big my ego was, it’s the size of a dime today.
  5. After four years of being independent, I need some time to recharge and plan out the next four years. I’m about as passionate as a pile of rocks – so it’s time to follow my own advice, chill out, have fun and reflect.
  6. I have speaking engagements galore for the next few weeks, which I will kick ass at, but that’s going to take most of the energy left in my tank.

So for the next few weeks things might be quiet here – but they might not. I have piles of ideas and books to come, but I need some time focusing on things other than work to get my A game back together. Please stay tuned :)

Come to MX-East and I will buy you dinner

Posted on in designby Scott Berkun

I’m speaking on innovation at the upcoming adaptive path conference MX-EAST, on October 21-23 near Philadelphia, PA. It’s a small, single track conference for people who lead designers or work at intersection of business and design. Here’s a summary:

As the business value of design becomes clearer, creative managers building the next generation of products and services are confronted with an increasingly demanding set of challenges. MX East brings thought leaders from IDEO, Google, The New York Times, The Mayo Clinic, and many others, to show you what it takes to get great experiences out into the world.

As an experiment, I’ve been given my own personal promotion code (MXSB). If you use it when you register you’ll get the following bonuses:

  • 15% off the registration price, including lodging (~$250 value).
  • Personal gift – I will either: buy you dinner at the event, send you a signed copy of one of my books, or write a blog post on the topic of your choice.

Other speakers include Irene Au, Director of UX for Google, Khoi Vinh, Design Director for the New York Times, Mark Jones, Director at IDEO, and more.

Interested? Take this link to see the agenda and details.

Wednesday short notes

Posted on in linkfestby Scott Berkun

Someone yelled at me on e-mail that i have a curiously sweet technorati ranking, but that i don’t link out to very many websites, which he didn’t think was very nice. I recently discovered a sports website called truehoop, that does link roundups in a way that doesn’t suck, so I’ll give it a spin. Here’s hoping links from me aren’t the kiss of traffic death.

Innovation quote of the day

Posted on in Innovationby Scott Berkun

“It often happens, with regard to new inventions, that one part of the general public finds them useless and another part considers them to be impossible.

When it becomes clear that the possibility and the usefulness can no longer be denied, most agree that the whole thing was fairly easy to discover and that they knew [it] was significant.”

– Abraham Niclas Clewberg-Edelcrantz, an inventor of the optical telegraph

Despite how simple this observation is, it’s clear to me that anyone who wants to innovate needs to understand this pattern and expect to confront it again and again in their work.

Chapters 2 (on history of innovation) and Chapters 4 (on the human nature of change) from The Myths of Innovation summarize the research I found on both understanding and overcoming the pattern.

A free version of chapter 4 can be found here (3MB PDF).

Understanding book sales

Posted on in Myths of Innovation, Writing Wellby Scott Berkun

Writing books is hard enough, but selling them is an entirely different challenge. While I’ve learned much, I’m no expert. What follows are my experiences which hopefully will interest those who know less and simultaneously attract the opinions of those who know more.

With that in mind, here’s part 3 of a series I’ve been doing on the sales life of my books (part 1 and part 2, were about my first book). It’s almost three months into sales for my 2nd book and that’s focus of this post.

Sales summary

Through use of the ever-handy rankforest.com, here are the first three months of sales rankings on Amazon.com for my latest book. Of course amazon.com rankings tell you nothing about what goes on at physical bookstores or over at bn.com, but it’s an easy, free indicator of how well a book is selling.

The Myths of Innovation, Amazon.com sales 5/15-8/15:

mythssales0807-smalls.jpg

And for comparison, below are comparative sales rankings for The art of project management for its first 3 months of sales. The graphs aren’t to scale, but it’s easy to see that my first book (below) had slightly better amazon sales rankings than my 2nd (above). Both sets of numbers are respectable: both books have hovered on and off various amazon and O’Reilly bestseller lists, but the question is, what explains the difference in sales? Shouldn’t a successful book aimed at a bigger audience generate more sales?

artdata.jpg

PR summary – For Myths of Innovation:

  • Lectures, talks & book tour. I did ~25 lectures promoting the book, including speaking at conferences like OSCON, Adaptive path MX, and E-Tech, and book-tour style gigs in the Bay area at places like Google (video here), Apple, Adobe and E-bay.
  • O’Reilly support. O’Reilly’s Sara Peyton sent out over a hundred promotional copies of the book, pinged and re-pinged reviewers, schmoozed various people of influence on my book’s behalf, and helped line up speaking and interview opportunities.
  • Blog & Mailing list. I (ab)used the full reach of this blog and my mailing lists to drive interest in the book, from related essays, blog posts on innovation, to blatant requests for support from readers.
  • The book has received amazing reviews : 16 amazon reviews (4.5 avg), major positive reviews from digital-web, slashdot and lifehacker. I was also fortunate to get over 20 rock star endorsements for the book from the likes of Guy Kawasaki, Tom Kelley of IDEO, Don Norman and others.
  • Radio & Podcast. I work worked with O’Reilly on a radio tour: I’ve done nearly 30 radio interviews and podcasts, including high profile time on IT conversations and NPR’s Think.

By comparison this is more than twice the amount of PR effort, in terms of my own time, than for The art of project management.

The surprise has been that despite the increased effort, a better written book, and a higher profile / sexier topic, the new book has sold well, but trailed The art of project management by comparison for their respective first 3 months of sales.

Assumptions / Lessons learned:

  • No one fully understands sales. Everyone has an opinion, sure, but no one can predict what happens or explain why (but watch them take credit after the fact :). There are too many factors, many beyond the control of the author or publisher. I’ve yet to get expert advice that didn’t contradict advice from another equally reputable expert. Remember, some great books fail to sell, and many awful books make bestseller lists. Most editors / agents / publicists require several rounds of cocktails before they’ll admit what happens is beyond their control or, at times, their comprehension.
  • Sales oversimplified is easy. The only productive formula is: quality of book + ability to connect the book to interested people with cash to spend. That last part is important: it’s not TV ads you want, it’s finding people naturally interested enough to buy. If you’re writing about widgets, odds are high you know better where to find those naturally interested in widgets than your publisher or publicist does, and you know what messages are most likely to entice them. For Myths, as a more general audience book, the messaging and targeting was harder to develop.
  • Assumption: bigger topics sell better. I assumed the Myths of Innovation would have a larger audience than the art of project management, since the topic of creative thinking and innovation are much broader, and more compelling, than the topic of managing projects. The book is a much better read on a more important topic, written in a journalistic, fast paced, comical style. But I’ve learned the broader the topic, the more competition there is. To make a dent in a bigger category requires more effort, more word of mouth advocates, than a niche book. There are fewer writers writing about project management, and the bar for scoring a sale is lower. I’m convinced Myths can outsell The art of pm, but it may take longer to happen.
  • Is PR for web/blogs more effective than PR for mass media? Looking back over my PR hours, my bet is that on a per hour basis, time spent pitching bloggers and online writers paid off in more sales than radio, podcasts or other mass market PR did. The data is better too: I can track the day a major blog review hit to spikes in amazon.com sales, but I can’t say that for any podcast, book tour lecture or printed review. This post by the current holder of the NYT bestseller list #1 slot goes further, claiming his success was entirely based on attracting online attention.

Overall, my plan is to keep learning. My goal is to be a career author so any positive PR, even PR that doesn’t translate directly into sales, may pay off for the next book or for the next speaking gig. But if you know something I don’t, have advice from experience or your own war stories to share, please chime in.

Help decide the title of a book

Posted on in art of project management, Writing Wellby Scott Berkun

For reasons I can’t fully explain here, the 2nd edition of Art of project management will have a new title. Yes, it’s a huge pain in the ass, but this stuff happens – and i swear, my publisher and I would avoid this if we could, but as things turned out, we can’t – that’s all I can say. We’ll do everything we can to make sure this change is clear to people who pick up the book.

As far as the 2nd edition itself:

Based on your feedback, the current goal is to add:

  • Exercises & situations for applying lessons from each chapter (TOC here)
  • A discussion guide, for use in reading groups
  • A new chapter (topic TBD)
  • Updated references, corrections, and other trivia

Now – the hard part – the title: my editor are debating options and wanted to ensure input from readers of the first edition, and possible readers of the 2nd – That’s you. If you want to write in a candidate, hit other. Some candidates are close to the original title, others go their own way.

I promise the results will be part of the decision making process. Cheers.

Does open source help or hurt innovation?

Posted on in Innovation, Software/Web developmentby Scott Berkun

Over at the Jem Report, Jem Matzan had some great questions for me about how my studies of innovation relate to the open source model of software development. Here’s a taste:

Do you think that being able to see and modify a program’s source code is a good method of innovation?

SB: Sure. Understanding how things work is the fastest way to learn and gives people who come later reusable, proven methods for doing things. But at the same time, it provides sets of assumptions that are more efficient to follow than to reconsider or reinvent. So depending on what level of innovation we’re talking about (a feature? a product? a line of products? a paradigm?) access to source code has different levels of value. And there’s also the value of mystery — sometimes a locked box forces people to be more creative since they have to invent their own approach. Being angry at that locked box and wanting to figure it out can drive people to innovate who’d be bored if they had permission to take it apart and see the source (as the legions of hackers and reverse-engineers out there can attest).

It’s a great interview and you can read the whole thing here.