Authors lead odd lives. Most of what people know of us we control through blog posts and books. Behind the scenes things are different. As I wait for Wednesday’s launch of The Ghost of My Father, my sixth book, it’s a strange and taxing experience.
Psychologically this is the hardest time. I have years invested in this project, but before launch there are no rewards. Right now is the widest gap between the effort I put in and any response (which don’t exist yet). It’s also clear now how writing and marketing are different things, but a successful book demands strength in both.
If you wonder what authors do during this period here’s a list.
The 7 things authors do before their book launches:
- Exchanging limbs / future offspring to journalists and bloggers in exchange for reviews of the book
- Offering of secondary organs to places that will let me speak about topics from the book
- Spending most waking hours in email pitching people, or answering interview questions, about said book
- Running up bar tabs larger than many 3rd world economies (there are reasons many authors have signature drinks)
- Figuring out how to ask for marketing help from friends and colleagues without being “annoying author friend”
- Making backup plans for changing identity via the Author Protection Program (APP), similar to the Witness Protection Program, but for writers of criminally bad works.
- And the best, but hardest, answer: Start work on the next book. Nothing can ever really stop a writer from writing.
I hope that satisfies your curiosity. Ask a question and I’ll answer.
Are you an author? What did you do during this odd period of time? Leave a comment.
[Post updated 10/20/14]