New video: How progress happens

The folks at the Tools of Change conference posted a video of my talk this week on How Progress happens. Here’s the description:

Talking about change is easy making change happen in most organizations is ridiculously hard. But there are things we can learn from the history of technology, political revolution and change, and there is a playbook we can reuse to help us avoid easy mistakes and seemingly popular, but actually self-defeating approaches. This fun, interactive, and entertaining talk will prime you for leading change, enhancing your skills for motivating, and making change happen in your world.

It’s mostly new material – plus includes fun references to poorly named 70s rock bands, Gandhi, The Roman Empire, Christians and Lions, and other fun unexpected stories about progress.

Press play above to watch right now, or go to the blip.tv page – either way its 40 minutes long, including Q&A.

Thursday linkfest

  • Video viewing stats are inflated. There’s evidence few people watch more than a few seconds of video, even though many sites count those drive-by’s as a “view”.
  • Innovation @ Alltop. Alltop provides ‘topic based aggregation’, or in English, they grab the headlines from leading websites on a topic and put it all on one big page. It’s kind of handy, though I only know about this because someone found me via this page on innovation (Thanks Melissa!).
  • A printing press in your closet. The coolest thing I saw at this week’s Tools of Change conference, was the Espresso On Demand Print machine. It’s the size of a large file cabinet, and can print and bind a 300 page book, with color cover, in 4 minutes. I now own an extremely rare paperback version of Myths of Innovation (They sold a bunch to attendees at the conference).
  • Photos from the New York Times R&D department. Includes a “make your own paper” kiosk and various new kinds displays.

(Seattle) Free training for unemployed tech workers

The good folks at Bellevue’s Construx software have a special offer for folks in the tech-sector recently laid off. Here’s a quote from their press release:

“During the dot com collapse the software industry was at the epicenter of the recession. Most of our clients were affected, and that meant we were affected,” said Steve McConnell, Construx CEO and author of five best selling software development books. “We remember what it was like before, and we are fortunate this time to be in a position to extend a helping hand to our friends whose companies are struggling.”

During boom periods many software professionals have difficulty finding time to sharpen their skills. “Our seminars focus on developing the skills to develop world-class software. We want software people to be able to build their careers, whether they have a job at the moment or not,” Mark Nygren, Construx’s COO stated.

They’re reserving 25% of the seats in some of their courses for folks that qualify (Must have been laid off after July 1, 2008). Details on the program here.

Wednesday linkfest

  • Review of idea generation / innovation management software. It’s more of a listing than a review, but it’s the closest thing I’ve found. I get asked about this all the time – anyone know of a better comparative review of these kinds of “creativity support” tools?
  • Designing in hostile territory. Good advice here. Especially the last bit: bite off as little as possible to generate proof.
  • How important is practice? Interesting thread on metafilter about the under/over rated nature of practice and how people think about it. Tech-y focus but not too much.
  • Innovation and invention. Found this transcript of a short speech by the CEO of Boeing the other day. Talks about his list of myths of innovation – different but similar to the ones in my book.

Why do designers fail? Interview w/Adaptive Path

Last year I gave a talk at UIE 13 on some research I’ve done into why designers fail.

I’ll be talking about failure again at Adaptive Path’s MX event in March.

In the meantime, I had the pleasure of getting some fun questions from Henning Fischer, on the topic:

Henning Fischer [HF]: Scott, welcome and thank you for joining me. My first question for you is: What inspired you to look into the reasons why designers fail?

Scott Berkun [SB]: Hmm. Let’s see. FAILING. I’ve worked on many projects and many of them didn’t work out well, or up to my expectations. And in talking to other designers over the years, I’ve learned it’s rare to find a designer who can point to the finished product and say, “This is exactly all that I hoped it would be.”

Read the full interview here.

No secrets: new project management blog

I get lots of thanks and kudos for pmclinic, a discussion list about real issues managers face, despite the fact I don’t contribute much directly to the thing anymore, and Shawn Murphy runs the list. Instead it’s 5 or 10 really smart, wise people who do much of the posting and advice giving.

One of these smart, wise, clever contributors is an industry veteran named Steven Levy. Why do I mention him now? Here’s why.

He’s set up shop on his own at a shiny new blog on project management called: No Secrets.

He’s already been busy with posts on How to kill projects, and is your boss a manager or an administrator?. Check it out.

Good advice from top bloggers

My favorite books on start-ups and entrepreneurship is Founders at Work by Jessica Livingston. It’s simply a collection of good interviews with the right people asking the right questions. No phony big theories. No made-up jargony words in the title. Just good conversations with people who have experience I want to learn from. Love it.

In that vein, I’m happy to recommend Blog Blazzers: 40 top bloggers share their secrets. Stephane Grenier, the author sent me the book a few weeks ago and I read through it in a few hours. Seth Godin, Jeff Atwood, Eric Sink, Dan Lyons (Diary of Steve Jobs), and 35 other successful bloggers explain how they do what they do, what they’ve learned, and how they make money or get other rewards from their work.

For $16 and a couple of hours (books of interviews are fast reads) I learned some new tricks, had more confidence in the old ones, and definitely got my money and times worth. At first I was annoyed by some repetitive questions – but in some ways it was interesting to see how different bloggers answers compared with each other. I read a lot of blogs, including some blogs on blogging (but gratefully no blogs on blogs on blogs) but there’s still nothing as good as sitting down with a book.

Lose your job? Get a free book

Been thinking much about what I can do in the face of all that’s going on in the economy (130,000 layoffs so far this month). Losing a job sucks and often triggers collateral suckage. I’m just a writer so I can’t do much in a practical way, but I can give out free copies of books.

The first 20 people who lost their jobs (scouts honor) who leave a comment or send in an email will get a signed copy of the bestseller Making Things Happen. Might help with planning whatever thing you decide to do next. Or make for excellent kindling, depending on much savings you had. It also has pretty pictures, which you can pretend is a very slow television show.

Sorry, but this is U.S. only. Think global act local and all that.

It’s not much, but until I find a better idea, I’m sharing what I have.

Failure: the secret to success (Honda & race cars)

Nice little video on failure and its role in success. It’s vaguely an advertisement for Honda, but its very low key, and mostly interviews with engineers, product planners, and drivers about their stories of failure. It’s well produced, and definitely worth the 8 minutes.

Failure: The secret to success (YouTube)

(Thx to Livia for the link)

Also check out my essay, How to learn from your mistakes.

Top five things *not* to do when fired

I’ve quit several jobs in my life, I’ve been re-orged into stupid positions I didn’t like, but I’ve never been outright fired. On the other hand, my friend C. had 25 jobs in less than ten years and was fired from many of them. He wouldn’t answer his phone, so I imagined a conversation with him on bad advice to give the newly fired and here’s what we came up with. The funny ones are mine. The unfunny ones are his.

5.On your last day, send the following hiaku out to every large email list inside your company : “worker bees can leave even drones can fly away, the queen is their slave”. You will get many references for future jobs this way. (If you like this, see Fight Club). Other quotes from Fight club people will like to hear you say for no reason include “These are not my khakis” and “”Do you want me to deprioritize my current reports until you advise me of a status upgrade?” Inject them randomly into conversations, repeating them until you get a response, especially if talking to HR.

4. Paste your resume on your former bosses forehead. Walk right in, even if he is in a meeting, with a brush and a bucket of glue. Get a big stroke of glue across his forehead (or on the back of his head if he starts to run away) and then slap the resume on. You should be able to get one on there before s/he realizes what’s going on. If he resists, tell him “but you said you’d help me find a new job”. If he escapes, paste resumes to all of his items you can find. His briefcase, desk, chair, computer monitor, or his boat, spouse, dog, cat, or offspring. This is an excellent way to demonstrate both your initiative and your out of the box thinking.

3. Fire your manager. Nothing says you can’t fire your manager right back. When he says “You’re fired.” “You say No, you’re fired.” “No look we’re letting you go.” You say “No look here bossman, I’m letting you go”. Automatically negating what people say is not only entirely therapeutic, it’s a marketable skill used by many managers, some of whom you may have worked for.

2. Make a top 20 list of people at work you know are stupider than you and send it to them, including co-workers, superiors, executives. Make sure it’s in stack ranked order, with the review scores you think they deserve next to their names. And give each a nickname like “Stinky”, “Schmucko”, “Brickface” or “Smellster”. Print out 100 copies and post them on the walls in the hallway, bathroom stalls, and print another 100 for putting on the windshield’s of all the cars in the parking lot.

1. Start a mortgage bank. I’ve heard mortgage banking is the way of the future, especially this new thing called CDOs. Now that you are unemployed you are free to take all of your saving and start dishing out loans to people who have no savings of their own. It will work. I promise. A good friend of mine named Mr. Ponzi says so.

Bonus: Make sure to send out a final status report. The shortest one you will ever write in your life. One short sentence: I have no status!

——————–

Ok. If you’re here and haven’t smiled yet, that means you think this list sucks, I’m an asshole, and not funny. All might be true.

If so, I I invite you to fire me from making top 5 lists. It’s the least I can do for you. Go ahead, give me your worst in the comments. But be warned, I may fire you from leaving comments. Then you can fire me from commenting on your comments. And the fun will continue! (Seriously, I hope you’re doing ok).

What virtual seminar do you want me to do?

The folks at User Interface Engineering UIE have been great partners and I’ve done work for them at a few of their events. The cool news is they’ve asked me do a virtual seminar for them. You know – you can sign in online from anywhere in the world and learn / debate / heckle as if we were all in the same room. Here’s their list of past virtual seminars. It’s great. We can all be in our underwear and pretend to be all professional and business like. God I love progress.

The challenge is this. I’ve done zillions of seminars of various shapes and sizes, but i don’t know what you people want anymore. So I’m giving you a chance to speak up and nominate a topic.

The only constraint is this: It’s for UIE, so it has to been design / usability related in some way shape or form. Creative thinking or manager-y stuff can count. But I’m always looking for a challenge. Crazy and interesting are good. Take a look at my essay pile: maybe you’ll get some ideas for me there.

If I get a nice list of candidates from you by end of next week, I’ll roll them up into a vote to decide.

Or if you hate me and want me to go away and you all leave me comment-less, I’ll lie to the UIE folks and pretend to have received 245 emails pleading me to do a talk I’ve done before. Please don’t make me a liar. It’s up to you. No pressure though. It will all be your fault and I’ll burn in hell and hate you forever, but no pressure. (Perhaps I should do a seminar on how to be passive aggressive in blog posts :)

Upcoming travel: SF, NYC, Toronto, Chicago

I’ve got a nearly full calendar of speaking engagements this year – so far I’m recession resilient. We’ll see if it lasts. Here’s what’s coming up soon:

Microsoft layoffs: thoughts

The big news in this corner of the world are the layoff announcement at Microsoft. Steve Ballmer’s email drops this midway through an email this morning:

As part of the process of adjustments, we will eliminate up to 5,000 positions in R&D, marketing, sales, finance, LCA, HR, and IT over the next 18 months, of which 1,400 will occur today. We’ll also open new positions to support key investment areas during this same period of time. Our net headcount in these functions will decline by 2,000 to 3,000 over the next 18 months. In addition, our workforce in support, consulting, operations, billing, manufacturing, and data center operations will continue to change in direct response to customer needs.

It’s the biggest cutback in company history and my thoughts go out to anyone who is impacted today.

My take:

  • This is small potatoes in business history. It’s 5000 jobs over 18 months, a long spread, with an impact that many parts of the company won’t even notice. The normal attrition rate at a tech company has to be around 10% and 5000 jobs from a company of 90,000+ is about 5%.
  • The company will open new positions at the same time. The sky is not falling here. Eliminating jobs but creating new ones too (although it doesn’t specify a hiring target). There was an 11% drop in profits from last year, but other than Apple this doesn’t seem far off the mark for the sector, or the business world at large.
  • Drawn out firings. More notable is the choice to leave this open ended and draw it out over 18 months. What a morale hit. Bad news is best all at once. It frees people to move on and doing it early gives them an advantage. But now, without guidance to the contrary (e.g. cuts will focus on divisions X,y and Z) everyone is led to believe their jobs will depend on their review performance, making people look out for themselves at work more than is healthy for any team over the next year.
  • No Merit increases in FY ’10. We’ve seen the stick, where is the carrot? Recessions should mean smaller carrots, or maybe a less expensive vegetable, but something. I’d drop an entire product, or close down the least strategic group in my company, before I took away performance rewards.

The best summary of news so far and juiciest insider comments can be found at mini-microsoft.

Success factors for program managers

In response to my post on the lost cult of PM at Microsoft, Charlie Owen’s was kind enough to post his notes from a conversation with Joe Belfiore, my first boss as a PM, and now a VP at Microsoft, where he outlines what it takes to be a great program manager.

1) Maniacally focus on building a product your customers will love.

– Pound, pound, pound on the features while they are being developed all the way through the process.
– Constantly ask ‘How do we know this is good?’
– Perceive the reaction of others to your features.
– Know others will want to have an opinion.
– Recognize constraints make it hard to develop products customers will love.
– This takes energy, persistence and creativity.

Highly recommended. It’s short, memorable and hard to achieve. Read the full post: Success factors for program managers

An interesting follow up question is if great PMs focus on making products customers will love, why does it seem Microsoft generally fails at this.

Top ten reasons managers become assholes

In response to angry comments about the large number of mean or incompetent people in management circles, here’s the first in a series of posts about them. (There is also a positive follow up post on the top ten reasons managers become great):

The top ten reasons managers become assholes:

  1. A boss they admired was an asshole. In trying to emulate someone more powerful than themselves, they didn’t separate the good qualities from the bad and copied it all. In their admiration they defend the bad along with the good (note: people do this with their parents too). See The Jobsian Fallacy.
  2. They are insecure in their role. The psychology of opposites goes a long way in understanding human nature. Overly aggressive people are often quite scared, and their aggression is a pre-emptive attack driven by fear: they attack first because they believe an attack from others is inevitable. Management makes many people nervous since it’s defined by having have less direct control, but more broad responsibility. Many managers never get over this, and micromanage: a clear sign of insecurity and confusion over their role and yours.
  3. They prefer intimidation to leadership. If you have a gun, the fastest way to get someone to do something for you is to threaten them with it. But if you take away the gun, you have no power. However if you take the time to convince someone to do something for good reasons, those reasons can last no matter how armed or unarmed you are. A person who has confused intimidation with persuasion, or leadership, behaves poorly all the time. They rely on their guns, not their minds, which prevents the people who work for them from using their minds too.
  4. They are unhappy with their lives. What percentage of people are miserable in the corporate world? I think 20-30% is a safe bet. If you’re miserable, you tend to inflict your misery on those who have less power than you do. If your life is miserable enough you won’t even notice how rude you are to waiters, assistants, and sub-ordinates. It may be nothing personal, or even work related, these people simply have a volcano of negative emotions that must escape somewhere, often in eruptions that they can not control. Just be glad you’re not their spouse or offspring.
  5. They lose their way. Management is disorienting. You are not in the real world in the same way front line workers are. Everything is meta. Decisions become abstractions. People are numbers. Getting lost in middle management is common. Unless they find a guiding light to keep the bearings, and stay low to the ground, good people get lost. It’s smart when taking on a new role to ask someone closer to the ground to be your sanity check. Telling you when the front lines thinks you’re not the same guy anymore.
  6. Promotion chasing. As you get further from front line work, the goals of promotion become clearer than the goals of the projects. Often what’s right for the project, and the people working on it, isn’t lined up with what’s going to get a manager promoted. This creates a moral dilemma, do what’s right for the team, or do what’s best for me. By spending more time with other managers than with front line workers, it’s easy to forget where the high ground is.
  7. Their management chain is toxic. If you are a manager, and your boss is inflicting blame, disorder or pain on you, there are two choices. Either pass the pain on down, or suck it up and shield your team from the pain. Will you pass the blame on to your team, or take all the heat? The latter is much harder to do than the former, and the former will often be taken as being an asshole. Even if no solution is possible, one gutsy thing to say is “I don’t agree with this either, but I was unable to convince my boss, so we’re doing it anyway”. This takes guts as it makes you seem powerless. You must choose between seeming powerless vs. seeming like an asshole, and the latter often wins.
  8. The Peter Principle. A 1968 book described this principle as the fact that in any hierarchy, every employee tends to rise to his level of incompetence. It sounds like a joke, but makes total sense. If Bob is a great marketer, he is soon promoted to senior marketer. If he does well, he’s promoted to managing marketers. What happens now? If he’s mediocre as a manager, he can likely stay there forever. He may not like the fact he’s not getting promoted anymore and doesn’t like being mediocre, but is afraid of going back down the ladder, even though he might excel down there. He’s trapped. People who are trapped feel insecure (see above).
  9. They’re not assholes, they’re just insensitive or oblivious. Would a Vulcan make a good manager? Not really. He’d make smart choices, for sure, but empathy is a huge part of what a decent manager offers their team. Managers are often faced with tough decisions that will negatively affect people, and they make the best choice they can. But they forget to empathize with or explain their decisions such that those negatively effected by them understand. Or even better, forget to involve those people in the decision so they become participants and not victims. The failure to do this is a fast way to earn a reputation as an asshole, even if you’re doing what’s best for the team / company / world.
  10. Madly in love with themselves. Perhaps their Mom doted on them too much as children, or they got picked on in high school, whatever the reason, some people become infatuated with their power and fall in love with themselves. They put themselves in the center of everything because, emotionally, they need to be. The hole in their ego is so big, nothing can fill it, despite their pathological attempts to stuff bonuses, rewards, kudos and perks others deserve more into their stash. Megalomania is tragedy. It’s a good sign a person you despise has bigger problems with the world, than you have with them.
  11. They always were assholes. I knew a kid in elementary school who always seemed like a jerk. Even then it wasn’t quite his fault, he just naturally annoyed and bothered people. Why? I don’t know. Anyway, I met him recently, 25 years later, and guess what? He’s still a jerk. Some people have been, and probably always will be, assholes. They have to work somewhere. Better managed companies hire fewer of them.
  12. They took the promotion purely for money and status. In many organizations the only way to get higher status and more income is to become a manager. What if managers didn’t get paid more than the people they managed? Perhaps then more people would take the role simply because they wanted to be in that role, rather than because they primarily wanted more money.

Related:

The real work of writing

I’ve had a lousy January. I hope yours has been better than mine.

Recently I’ve rediscovered, during a week of deathmatch cage battles with the next book, that working through this feeling is where the real work is. When a week of writing sessions have gone poorly and faith is low, that’s when my spine, if I still have one, is revealed. To choose to keep working anyway even when it’s not going well. If I pick projects that are always easy, I’m not learning anything. If I don’t hit some walls on a project, I’m not sure I want to be doing them at all. This is a platitude at the beginning, easy to say and believe that you believe. But then you hit a rough patch, and life is all question marks.

For years I’ve collected pithy quotes about how to handle moments like this. They take up half a whiteboard in my office. Little sayings, some mine, some borrowed, for how to get over the various bumps that come with a writing life. But those quotes just sit on their ass. There is always still a choice: do I sit down again and try one more time, believing I’ll get further than the day before, or go watch TV? Play with the dogs? A thousand things seem suddenly seem all so inviting.

When things are going well the choice is easier. Writing wins cause it’s fun, personal, often therapeutic and rewarding. There’s no magic in that choice on the easy days. But on bad days like this one, when you can hear the blank page laughing from the other room, when the memories of writing a chapter, much less a book, feel like they must belong to someone else, what will I choose?

For big goals the bad days matter more than the good. Anyone can work on the good, easy, fun days, but the bad? Well, that’s the question. To believe I’m committed to the work, I have to show up on all days. Every day. And feel my feelings but not let them stop me from showing up at the desk and taking my swings. I’d rather strike out than not show up at the plate. If I’m not willing to strike out, then it’s time to find something else to do.

Using one of my old tricks, this missive has let me cheat my demons by writing about them, and perhaps now I can get back to work. Wish me luck.

The lost cult of Microsoft program managers

Some of you know I worked at Microsoft years ago (’94-’03) as what they call a program manager. In any other company the job would be known as team lead or project manager, and it was an awesome job.

When I was hired 1994 there was a cult around the role. Program Managers had a reputation for being people worthy of being afraid of for one reason: they knew how to get things done. If you got in their way, they would smile. And then eat you. They drove, led, ran, persuaded, hunted, fought and stuck their necks out for their teams with an intensity most people couldn’t match. The sort of people who eliminated all bullshit within a 10 foot radius of their presence. How to be this way, and do it without being an asshole, was one of the things I tried to capture in my book, Making things happen. All teams need at least one leader who has this kind of passion and talent regardless of where you work or what you’re working on.

But that cult has faded. I have many friends and a few clients at Microsoft, and talk with more through email and on the pmclinic discussion list, and I’m convinced true PMs are a dying breed. I suspect they were a dying breed before I started at the company and I was just lucky to be hired into a pocket still running strong. Group managers like Joe Belfiore, Hadi Partovi, Hillel Cooperman, and Chris Jones all created a landscape for PMs like me to drive and lead their teams, and made it possible for us to do a lot of good for our teams that no other role could do.

One change is the enormous growth of Microsoft since I was hired. I started in ’94 as employee #14,000 something, and now there are nearly 90,000. Bureaucracy, overhead and dead weight collect in big successful companies and Microsoft is no different. This makes it much harder to consolidate the kind of power a PM needs to behave the way I described above. The PM role has been stretched so thin there are PMs for everything, and if ever a position needs to be created that isn’t quite a marketing, programmer or tester position, but isn’t a leadership or management role, the PM label gets used anyway. Somehow it’s a crime for there to be more than 10 job titles at a company. I’m not sure why.

In many cases teams have so many PMs, and authority is so loosely distributed, than would should be simple decisions require a meeting of 8 or 10 or 15 people. Cycles of meetings on the theme of “are you ok with this? How about you? And you?” As if everyone deserves a vote on every decision. This kills momentum and wastes the value of what PMs can do. And as this goes on for years, with larger and larger staffs, no one knows what it’s like to have a clear, fast process for making basic decisions. Few remember what it feels like to be on team that has synergy, clarity, trust and focus, eliminating the need for hand-holding, triple level reconfirmations, and spending hours every week un-reversing decisions that should never have been reversed in the first place.

I hear from PMs who I suspect no longer recognize 3 hour meetings that are 100% guaranteed to be a complete waste of time, because many of their meetings are complete wastes of time. By the same token, I know PMs who work on teams that are entirely out of control, and failing in the marketplace, who think it’s normal for a team to be entirely out of control and failing in the marketplace. They’ve never seen anything else. And sadly in some cases, neither have their bosses, or (gulp) their VPs. They believe a PM is supposed to feel, much of the time, useless, ignored, and in the way. Instead of realizing that those feelings come from their failure, and the group managers failure to enable them, to do what the role was designed for.

I gave a lecture at Microsoft before I left in ’03 titled The problem with program managers that outlined many of these problems and what can be done to avoid them. All management roles run the risk of being wastes of space, and project management roles are no different. And if there’s interest I’ll pull some of those nuggets out into future blog posts.

But are there still surviving pockets of old school PMs? If so, I’d love to hear from you, at Microsoft or elsewhere.

Therapy and innovation hype!

Thanks to Tiff Fehr, I found this Insightful post over at Chris Fahey’s graphpaper.com about innovation hype and the misguided announcement by Nussbaum at Business week that innovation is over, and transformation is the new thing. Fahey writes:

what Nussbaum and the innovation cheerleaders have been talking about all along has not been about how innovative people can be more innovative. It’s been about how to take teams that cannot or will not innovate and getting them to actually come up with new ideas. Which is why, I think, he has chosen to zoom in on “transformation” as the key word. It’s always been about change.

In fact, I would go one step further and posit that what he’s really talking about is therapy. How to take a damaged or under-performing body and build it into something that works. To repair broken methodologies that produce the same-old solutions. To build up capabilities that have atrophied, or that may never have even existed. (Full post here)

I hope transformation does not become a buzzword or take off as a trend. I still believe the big movement should be about fundamentals: often we suck at the basics and failing companies or teams have a basic, fundamental problem that a leader needs to own and address. Until that happens, all the buzzwords, methods, consultants and cutting edge books in the world won’t do a thing.

I like Fahey’s use of therapy as a better description of what many organizations need, but it’s not masculine or caffeinated enough for the MBA/VP crowd to ever wave flags for it.

Dr. Seuss, wicked constraints, and creative thinking

catinhatOne interesting theme in the research I’ve done on creative thinking is the role constraints play in fueling creativity. Many people find this paradoxical: shouldn’t having infinite resources and freedom make creativity easier? Well, besides the fact that supplies of infinite resources are hard to find, there’s plenty of evidence creative people get fuel from constraints.

One favorite example comes from Dr. Seuss. The book Cat in The Hat, and many of the books that followed, were born out of a requirement to only user 250 different words.

In May 1954, Life magazine published a report on illiteracy among school children, which concluded that children were not learning to read because their books were boring. Accordingly, Geisel’s publisher made up a list of 348 words he felt were important and asked Geisel [aka Dr. Seuss] to cut the list to 250 words and write a book using only those words. Nine months later, Geisel, using 236 of the words given to him, completed The Cat in the Hat. This book was a tour de force – it retained the drawing style, verse rhythms, and all the imaginative power of Geisel’s earlier works, but because of its simplified vocabulary could be read by beginning readers. These books achieved significant international success and remain very popular. (From wikipedia)

Of course this isn’t to say that all constraints are good. Some constraints make a solution impossible. If I asked you to build me a spaceship to Saturn that cost $5.50 and have it done by noon tomorrow, it’d be insane to criticize your lack of ability to find a solution by saying you’re not creative enough. But on the other hand, JFK’s proclamation to go put a man on the moon by 1970 seemed impossible to many when he said it in 1962.

The challenge is knowing how to define problems such that they provide enough constraints to help creativity, but not so many that creativity, or any solution, is impossible. The skill of defining requirements, the PM jargon for defining constraints and goals, is all too rare skill that doesn’t get the respect it deserves.

(See also, do constraints help creative thinking?)