Social software applied: Pathable

I experienced an innovation doubleheader last week. First, the inaugural Bizjam event in Seattle, where several hundred independents got together to learn and network, jam and mingle. First conference I’d ever seen aimed at this crowd and it went really well – Kudos to Dan, Lara and all the biznik folks.

pathable.jpg
But one particular bit of cleverness was their hiring of WaggleLabs to create custom conference badges using their Pathable system.

Now mind you, I hate conference badges. They make me feel like a 12 year old in a self-help group, and they’re often so big, ugly and annoying to wear that I often hide them in my pocket – Really, I can introduce myself and meet people without them. But this was new, fun, easy and it worked. Here’s the rundown:

  1. Fill out a short form. Could do this online before or at the event. Took about 3 minutes.
  2. Pick up the badge. This took another minute or so.
  3. Talk to people about their badges. Each badge lists tags, and two groupings: people you have high affinity (Most similar), and low affinity with (Most opposite), based on your answers.

The effect was obvious: it gave everyone something easy to talk about, even if just to compare colors, or to ask people if they knew any of the people on your list.

They had a projector up in one hall listing all of the groupings the colors represented, and I had several conversations with people about that alone.

How to innovate on time

I’ve taught the tutorial How to innovate on time a few times now, and the big takeaway for most is the need to carve out time for failure. That’s right, failure.

Plenty of notable innovation quotes talk about the need to fail, for example:

If you want to succeed, double your failure rate. – Thomas J. Watson

Failure is the gateway to innovation – Ashley Ball

Whoever makes the most mistakes wins – Ralph Keyes

But few know how to convert that into action. How do you guide failure towards innovation?

The answer is 3 things:

  1. Make interesting failures. An interesting failure is when you learn something through failure you could not have learned any other way. Scientific experiments are attempts to fail in interesting ways: the thing doesn’t work, but why it doesn’t work reveals a new set of interesting questions. This is different from a mistake: a useless, avoidable failure than isn’t interesting and doesn’t teach you anything you didn’t already know.
  2. Budget time for experimentation. If you want new ideas, you have to give people time to find them. Google’s 20% time, an upgrade of 3M’s 10% rule, builds in experimentation at the individual level. But nothing prevents a manager from doing the same thing at the project level. Instead of the generic Design, Implement, Test style scheduling, shown here:

    design.jpg

    Divide time into quarters instead and reserve part of the schedule for experimentation, prototyping and interesting mistake making.

    experiment.jpg

    Even if you don’t budget 25% of the project time, you can still offer a week, a day, a half-day, for individuals to experiment and try things out without requiring anyone’s approval. Even small windows of time are better than none (Also see hack day, for putting experimentation at the corporate level). Once the design phase starts the risk taking declines, but all decisions now benefit from the interesting failures during experimentation.

  3. Pick specific areas for innovation. If you have a schedule commitment, you can’t risk big changes across a project. Instead leaders have to decide on specific areas where more risks (e.g. more innovation) is warranted, and ensure that the rest of the project will be managed conservatively. Just like how a smart general doesn’t fight wars on several fronts, a wise leader doesn’t innovate on several different areas at the same time, especially when under schedule pressure.

Slides from How to Innovate on Time tutorial (4MB PPT).

More reviews for Myths

“This is a perfect book for managers all the way up the chain. It documents everything about the creative field that those in it know, and those who manage people in it have been conditioned to forget. If there is one book you pick up this year, pick this one up, read it, give it to your manager, and have him give it to his manager.”
Bieber Labs

“While taking on the role of myth-buster; Scott provides insights into how innovations really happen and more important how they gain adoption. Like his first book The Art of Project Management (O’Reilly, 2005), Scott witty style makes the book easy and enjoyable to read. There’s much in the book that makes you rethink and question the common views of innovation.”
Construx Software

“The Myths Of Innovation is an entertaining book that is easy to read and easy to understand. It makes you think before you assume. Although he debunks and destroys many myths, Berkun actually creates a set of insights that will help you come up with ideas…”
BlogCritic.org

Attention and Sex: 5 minute video

At the last Seattle Ignite event, I did this talk, based on this essay, about the changing nature of human attention and how great creators have controlled their attention spans. Check it out.

Ignite seattle uses the following talk format: you get 5 minutes, but most have 20 slides and each slide can only be on screen for 15 seconds. I hacked the format, as you’ll see in an interesting way.

You can find other videos from Seattle ignite here.

Today: Radio tour!

The next two weeks I’ll be on various radio stations talking about the Myths of Innovation. Some of these are available online and I’ll add links as I find them.

Today (Wednesday)

USA Network, national, Daybreak
Cable Radio Network – CRN, Cable Talk
KYMO Morning show
The Good life, Sirius satellite radio

Thursday

Charles Goyette Show, KFNX-AM Phoenix
Morning edition, KVON AM San Francisco

Friday

WKWS-FM Charleston, Wolf Wake-Up crew
The Morning show, BizRadio Network
KCMN-AM Colorado Springs, Tron in the Morning

Monday June 11, 2007

The Lifestyle show, Lifestyle talk radio
Think, KERA-FM Dallas TX

Wednesday, June 20th, 2007

Morning report, KYW-AM Philadelphia

Efficiency vs. Creativity

A recent Businessweek article on 3M highlights the trade off between managing for efficiency and managing for creativity.

I read the article on a recent flight and found the debate silly – it’s not binary.

There are two conceptual points that explain why:

  • Creative efficiency. If efficiency is the goal, there are creative ways a company can try to be more efficient.
  • Efficient creativity. If creativity is the goal, there are ways to accelerate the time to get funding, to explore ideas, and for moving ideas from incubation, to production.

Assuming efficiency and creativity are mutually exclusive is foolish.

The article points out universal metrics in large organizations tends to kill some good things you want to keep. In 3Ms case, the former CEO adopted corporate wide six sigma objectives and this apparently stifled creativity (surprise!). For the uninitiated, six sigma is a technique for reducing mistakes & costs that originated in manufacturing, where defects per million are a common metric. As the new CEO points out, this is absurd as you can’t control new ideas in this way.

The last section of the article suggests you can do both, or that projects can be labeled on a spectrum of how aggressive/conservative they should be managed. And of course parts of any project can be ranked in the same way, with some getting efficiency goals and others creative/innovation goals.

So you have at least two more controls to use:

  • Goals per project. If a company has 7 projects, 3 of them might be mature and have primarily efficiency or incremental goals. 4 might be in new markets with more ambitious goals for risk taking and creative change. Every project manager has to be able to define where their project fits relative to other projects in their company.
  • Goals per part of project. Like a fractal, within a given project there are many different efforts. Some will be more mature and conservative, others more ambitious and aggressive. People responsible for parts of projects have to able to see how their area differs from other areas and be empowered to manage them differently.

The problem is never Six Sigma or any specific method – it’s how the method matches the goals and how the method is applied. The mistake 3M’s former CEO made was trying to solve his problems at the CEO level – with corporate wide efficiency initiatives. He’d have been better served by rewarding middle managers for paying greater attention to goal distinctions like those listed above.

The best creative thinking books

Between teaching a course on creative thinking at UW, and writing a book on innovation, I’ve read dozens of books on creative thinking, from handbooks, to games, to psychology literature. Here are the four books I’d recommend as a starter library: they range in focus from handbooks to theory to history.

  1. Sparks of Genius: the 13 thinking tools of the worlds greatest creators, Root-Bernstein. This book examines how some of the great creators did what they did. Each chapter takes a tool, such as playing, modeling, imaging or empathizing, and explains how that approach was used by different masters. Provides inspirational historical context and insight to the techniques many of us creators use.
  2. Applied Imagination, Alex Osborn. This is the grandfather of all business creativity books. This is by the man who coined the term brainstorming, and it’s an easy read on how to do it right. There are theory, technique and exercises here, it’s well written, and although there isn’t much supporting research I bet you’ll buy the common sense he offers.
  3. 101 Creative problem solving techniques, James M. Higgins. Many creativity authors annoy by focusing on their own views, rather than the techniques. This book doesn’t. It’s a flat listing of over 100 creativity games and techniques, each covered in a page or less with instructions for how to use the technique. It’s an ugly, 70s style book (even the recent 2nd edition) but it’s a better reference than almost any of the creativity games/technique books I’ve seen.
  4. Creativity: Flow and the psychology of discovery, Mihaly Csikszentmihalyi. Mihaly has several books with Flow in the title, but this is my favorite hands down. It’s based on his interviews with creators in many fields and their own perceptions of how/why they do what they do.

The Myths of Innovation book has an extended set of bibliographies that goes beyond this, but if you asked me to pick four books for the creative person, these would be the set.

Seattle Bizjam conference, this weekend: Recommended

BizjamMy friends at the awesome business networking group Biznik are running their first large scale event this weekend, called BizJam. It’s aimed at entrepreneurs, small business owners and anyone who works, or hopes to work, independently.

Admission is very cheap for an event of this kind: $110 for the daytime events, and $130 for the whole thing till 2am.

Here are some of the highlights:

* 14 workshops & 5 panel discussions (Full schedule)
* Catered gourmet lunch
* Networking with 300 other indie professionals
* Promote your business: trade tables, sponsorship & advertising opps available
* Biznik indie business awards
* Indie fashion show featuring 8 local designers
* Biznik 2.0 Launch Party with aerialist, Beverly Sobelman, full no-host bar & DJs

I’ll be doing the keynote at 9:30am, talking about topics from The myths of Innovation.

I know the organizers and I highly recommend signing up – This is a great networking event at a super cheap price. Hope to see you there.

Schedule, agenda and details or Register now.

How long should a book be?

booksizes.jpgEveryone has an opinion on how long or short any particular book should be. It’s a fun, but futile argument, as there are too many variables, but authors and editors talk about it all the time. No one works for years on something hoping it’s a tome-like snorefest or that it leaves readers feeling ripped off. It’s subjective and every writer handles it differently. Like many decisions in writing it’s a gamble and there’s no magic answer.

However, there are arguments! Yay! What would life be without things to argue about? Here are the two opinions I’ve heard most.

The minimalist argument, likely defended by Orwell, Hemingway and Vonnegut, is that concision is golden: tight prose is what great writers write. If you have the guts to stay bold, and revise ideas down to their core, you don’t need more than 250 pages to do damn near anything. Hemingway’s The Old Man and the sea, and Orwell’s 1984, run 130 and 330 pages respectively. In geek quarters, Brook’s original Mythical Man Month ran about 200 pages and Demarco’s Peopleware, 245. And, Strunk and White, practicing all that they preach, explain how to write in a scant 103 pages.

The exposition argument is that reading is pleasure and volume is value. Why not take the long road if it’s fun or educational? Steve McConnell’s Code complete (896), or Proust’s Remembrance of Things past all take this approach. If a book is intended to be an epic, or serve as a reference, the higher the page count the more usefulness it can provide.

The bigger problem, a ruse anyone who has written a research paper knows about, is that pages are fungible things. A page, depending on its physical size, font, leading, spacing, and margins, can range from 200 to 600 words, radically shifting the word count, the real measure of a book’s length. But only writers and editors count words – the rest of the world holds tight to physics, using page numbers or the width of a book to guess its length.

What the best books do

Like any designed thing, the best books match the author’s intentions with readers expectations. By crass example, a book titled “The 10 second way to organize your day” shouldn’t be 650 pages long, nor should a book billed as “the greatest epic literary adventure of the modern age” be a 20 page series of rhyming stick figure cartoons. Book back covers and prefaces try to match expectations, but usually backslide into marketing by claiming relevance to the largest audience possible.

What I did

My first book, The art of project management, came in at 453 pages, which was a shock. I intended to be comprehensive in spirit, like a secret handbook, but not a monster reference manual. The reason for the shock was inexperience: the template used during drafts had the count at 320, but conversion into print bumped the count (prompting us to trim like mad). For the 2nd printing the form factor (physical size) changed, dropping the count to 392. (Disclosure: I have written a long book).

For my second book, The myths of innovation, my proposal promised 320 pages. But on finishing the 2nd draft I felt I’d hit the aims of the book and provided a great read, in much fewer pages. I considered expanding topics, adding stories, and even great chapters that didn’t make the original outline (There were 20 or so myths). It would have been fun and a thrill to keep rolling with the piles of research I’d done. But like a good designer, I felt the best move was to let it stand. My editor agreed. Final page count, all in, 192. (Disclosure: I have written a short book).

Two books isn’t many, but the authors I’ve asked for opinions on this question haven’t gotten back to me yet – so you’re stuck with me.

How people buy books

The last variable is cost. Many people weigh the price of the book against its page count. They see a 300 page book that costs $30 and say “Hmmmm. That’s pricey. $1 for 10 pages.” Using volume as the primary guide to book value is the SuperSize approach to reading, but it’s easy.

Publishers know this and index their prices accordingly: they want page counts to jive with costs, especially for non-fiction books. But everyone knows the logic is flawed: if the writing is so boring that you never make it past page 50, what did you really pay for? Or if you make it through all 500 pages, but have no new motivations or ideas, did you get your money’s worth? Perhaps yes if you wanted 8 hours of reading time value, but perhaps not if you hoped to learn something.

I think $30 is a bargain for good ideas and opportunities to learn. Where else can you pay so little for such things? But I’m biased as I’m in the writing game. The $$$/page count measure is lame, but it’s easy, fast and we’re familiar with it. Se la ve.

In summary, I come in as a moderate minimalist. I think long books happen because:

1. The writer was unable to write well
2. The writer chose thoroughness over other things
3. The writer’s ideas were so gigantically original that 600+ pages were necessary (hmmm)
4. The editor was asleep
5. The writer was sleeping with the editor
6. The writer ran out of time

Assuming this post wasn’t too long for you, What do you think?

Yes I know it’s a ridiculous question with zillions of variables, but have some fun. How long should books be? And what effect does length have on whether you’ll buy one or not? Does your opinion change for fiction vs. non-fiction?

I need your help with the new book


As you may know, I quit my job 4 years ago to write full time. It takes about two years to write a book, and my second, The myths of innovation, is out now and in stores.

Writing books is hard but it’s harder to find them an audience – over 100,000 books are published every year in the U.S. – and that’s where you come in.

If in the past I’ve written or talked about something you’ve enjoyed I can use help right now. I don’t ask for help often, but when it comes to a new book, I need all I can get.

Here are easy things you can do to support my writing life – None take more than a minute of your time:

  1. If you have a blog or a website, post a mention of the book & show the cover.
  2. Buy the book :) It’s shipping now from amazon.com.
  3. Write a review for the book on amazon.com.
  4. Call your local bookstore and ask for it (you don’t have to reserve it, or even buy it, just asking for it helps).
  5. Mention the book to friends or co-workers.
  6. Forward news of the book (see below) out to others who might be interested.

I have a limited number of reviewer copies I can send to anyone willing to write a review on their blog, for a magazine or even for amazon.com – Leave a comment or contact me privately and I’ll follow up.

Thanks – I appreciate the help more than you know.

The Myths of Innovation, By Scott Berkun

Amazon.com listing
Teaser video
Sample chapter (PDF)
Official press release

Early praise for the book:

“Insightful, inspiring, evocative, and just plain fun to read it’s totally great.”
— John Seely Brown, former Chief Scientist of Xerox, and Director, Xerox Palo Alto Research Center (PARC); current Chief of Confusion

“Small, simple, powerful: an innovative book about innovation.”
— Don Norman, Nielsen Norman Group, Northwestern University; author of Emotional Design and Design of Everyday Things

“The naked truth about innovation is ugly, funny, and eye-opening, but it sure isn’t what most of us have come to believe. With this book, Berkun sets us free to try to change the world unencumbered with misconceptions about how innovation happens.”
— Guy Kawasaki, author of The Art of the Start

“Brimming with insights and historical examples, Berkun’s book not only debunks widely held myths about innovation but also points the ways toward making your new ideas stick. Even in today’s ultra-busy commercial world, reading this book will be time well spent.”
— Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

“This book cuts through the hype, analyzes what is essential, and more importantly, what is not. You will leave with a thorough understanding of what really drives innovation.”
— Werner Vogels, CTO, Amazon.com

“I loved this book. It’s an easy-to-read playbook for anyone wanting to lead and manage positive change in their business.”
— Frank McDermott, Marketing Manager, EMI Music

The myths of innovation is on sale now.

Footnotes vs. Endnotes: Decision!

After the recent raging debate (35 comments) over notes, here’s what was decided:

The Myths of innovation book has both footnotes and endnotes, as follows:

  • The book uses footnotes for side-commentary and brief references.
  • There is an extended section of research notes, including an annotated bibliography, a ranked bibliography, and details of the research approach used in the book.

If you check out the book let me know what you think of the compromise.

Bay area book tour: report

Time: 3 daysbooktour07-0252.jpg
Lectures: 8
Hotel rooms: 3
Total audience: ~360
Places visited: E-bay, Apple, Google, MobiTV, Book Passages, Adaptive Path, Adobe
Books sold: ~50
3am nights at the W hotel bar: 1
Total cost: ~$1000

The horror stories:

  • At 1am at the Sir Francis drake hotel near Union Square, the room next door turns their TV on full blast. I call the desk and they send security. 10 minutes later I get a call: the people in the room are passed out and triple locked the door. They moved me up to the 12th floor.
  • All technology went to hell in the San Francisco Adobe office, and a frazzled author didn’t start until nearly 15 minutes late. This was almost compensated for by how cool and competent the tech person in San Jose was.


The fun stories
:

  • Had great, fun crowds. About 100 people showed up at Google, 80 or so at MobiTV, and nearly 100 at Adaptive Path. People asked questions, bought books and laughed at my jokes: that’s the trifecta.
  • Did my first bookstore reading. I’d resisted this on the following assumption: how can you make a reading not pretentious? I’ve been bored to tears at every reading I’ve ever been to. I kept it short and informal – read a few pages, answered some questions, nice and simple – it was a small venue w/12 chairs, but we filled 10 of them, and sold some books.

Lessons learned :

  • Make a checklist. I’ve done 3 previous tours and I still always make stupid mistakes. This time it was postcards: I had free giveaway cards but forgot to put them out at a single venue.
  • Timing. Not sure what the lesson is, but it seems impossible to time a book tour just right. Either you beat the reviews, or your come in behind them: does it matter? I still wonder if there’s a way to get more out of the timing of PR like this.
  • PR creates PR. Neither my interview with Matt, nor my gig at MobiTV,would have happened if the tour wasn’t already scheduled. Every tour I’ve done has at least one good opportunity fall into place that wouldn’t have happened otherwise.

Thanks to:

First reviews are in: 5 stars!

Early book reviews are coming in: there are two five star reviews up on amazon, as well as some high praise from Duffbert’s Random Musings and LeadingBlog Now.

Occasionally I run across a book that puts into words my general and ill-defined feelings on a particular subject. And this is one of them… The Myths Of Innovation by Scott Berkun. He captures perfectly the difference between what we’ve been led to believe about innovation as opposed to how it actually works. And on top of that, it’s a fun read…

Duffbert’s Random Musings

In his excellent highly and readable discussion of innovation he explains the truth behind our popular ideas and misconceptions about innovation.

LeadingBlog

Check out the Sample chapter, 10 minute video or buy the book now from amazon.com.